Harte-Hanks Trillium Software has released version Trillium Software 12.0.1, including a new Global Locator module for enriching unstructured addresses with X, Y co-ordinates.
Certified integration into ERP, CRM and other enterprise applications allows Global Locator to transform raw, inaccurate and incomplete address information and generate a precise location.
"Global Locator allows GIS systems to overlay actual customer locations with planning information such as service coverage, altitude above sea level or spending demographics, allowing targeted planning or marketing for each individual," says Gary Allemann, MD of local Trillium Software reseller, Master Data Management.
Accurately pinpointing customer locations enables:
* Improvements in shipping and logistics efficiencies - saving time, fuel and resources.
* More accurate risk assessment based on the real, underlying exposures of a given address.
* Increased cost-effectiveness of site and location planning.
* More accurately defined sales and marketing territories.
The one-stop solution provided by Trillium Software comes with a global address database - allowing management of both South African and international operations using a single solution. The system corrects common language variations (such as alternate names), adds missing information and corrects misspellings in your existing unstructured address data - critical for finding the correct co-ordinates.
The solution bridges the gap between data stored in relational databases (eg, a delivery address) and spatial data (points that can be represented visually on a map), adding significant value to existing geographical information systems (GIS) implementations that use demographic data rather than specific customer locations.
Share