Nexans has signed a distribution agreement with Redington Gulf, a value-added distributor and service provider that supports global IT and telecommunications brands in the Middle East and Africa.
According to the agreement, Redington Gulf's Value Division will distribute Nexans' entire range of structured cabling solutions through its channel network across East Africa.
"With so much development taking place, there is big demand for the IT LAN infrastructure. We have been looking for a reputed and experienced value-added distributor with a strong local reseller network to help us fuel our growth and increase our market share in the region. Redington, with its experience, market knowledge and technical expertise, was our partner of choice," said Tarek Helmy, regional director: Gulf, Middle East and Africa at Nexans Cabling Solutions.
"Nexans has customers in East Africa and this partnership will demonstrate our commitment to them by offering local support and services. We look forward to working closely with Redington's team to support our channel with the right resources and training, which in turn will help them promote and sell Nexans LAN solutions more efficiently," Helmy added.
In the field of LAN cabling systems, Nexans Cabling Solutions offers a range of products and value-added services providing reliability and reduced cost of ownership for network managers, together with faster installation times for installers, the company says.
According to Nexans, it experienced significant growth in its Middle East and Africa LAN infrastructure business and this partnership with Redington Gulf is expected to help grow business further by adding valuable support and services across Africa.
"We are looking forward to the opportunity for presenting cabling solutions from Nexans to our channel in East Africa. Nexans will complement our existing offerings within networking, servers, storage and convergence in East Africa. Redington Value will run awareness campaigns for Nexans in East Africa and also conduct enablement programmes across East Africa to build the channel for Nexans," adds Ramkumar B, senior VP: Redington Gulf, Value Division.
Share
