Mziiki, a music streaming application and mobile site offering the most diverse and largest collection of African music, arrived in South Africa this month. Available on iOS, Android and Blackberry as well as on a mobi and traditional web site, Mziiki gives music lovers free access to over 30 000 tracks from 1 500 artists.
Since its launch in East Africa in 2014, the app has been downloaded more than 625 000 times and there have been 2.9 million mobisite visitors. Nearly 13 million songs have been streamed on the service with more than 28 million minutes of time spent listening.
Mziiki already has a significant presence in Kenya and Tanzania.
"Up to now the content that has been available has been music that reflects the tastes and genres in the countries where Mziiki already has officially launched - Kenya, Tanzania, Uganda and Ghana," said CEO Arun Nagar.
"The core offering of Mziiki is audio streaming, which can be enjoyed free (supported by ads) or paid (ad free). For monetisation of content, we treat the artists like partners and share all revenues with them - whether from advertising, subscriptions, or full track downloads."
There is a carefully curated selection of local music including gospel, hip-hop and kwaito.
South African artists on the service include the likes of Benjamin Dube, DJ Qness, Emmy Gee, Mpumi, Xoli M, 2Bad, Cleo Ice Queen, Disco 55, DJ Nova, Infa, Joey, LAVA, Mavilos, Mgarimbe, Neyi and Omega, Papane, Pitch Black Afro, Rexx, Shae Mix, Solly Mahlangu, Spirit of Praise Choir, Vicky Vilakazi, Women in Praise and Zaza.
Mziiki, allows premium users to download free tracks to save on bandwidth costs. The app features audio streaming technology designed to give users on EDGE (2G) an uninterrupted playback experience.
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