Nokia has unveiled a social networking platform in SA.
Nokia Ringaz will host stories from in and around the Nokia community, including its people, products and services, opinions, business, and trends.
Nokia Ringaz, which is loosely based on the official Nokia international blog, Nokia Conversations, became live this week.
According to Nokia, Ringaz will debut with a month-long promotion, to search for a South African mobile technology enthusiast to join the Ringaz team as one of four bloggers contributing on a weekly basis to the blog.
Tania Steenkamp, communications manager at Nokia SA, says Nokia has come a long way since it first started testing the social media and the online world in SA. “It has been an incredible learning process, and I am so excited to watch Ringaz grow into the online dialogue we are hoping for.”
The company began its social media initiatives in 2009, with a social media audit to gain insight into what conversations were taking place online in SA. “With the addition of online reputation management service, BrandsEye, we established an understanding of the landscape, and an appropriate entrance strategy,” it adds.
Steenkamp says the next step for Nokia was the release of a social media press office in SA, called NokiaConnect, last year. “At the time, we were constantly trying to find ways to offer our content to bloggers in a format that suited their blogs or Web sites, and that was available at any time, night or day.” This tool helps the company to scale to the demands of dealing with bloggers and media alike.
Nokia hopes its social community will become a broader Nokia SA channel, where news, including music updates, will be shared on this new social platform.
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