Nortel Networks has now launched its new content-rich Web service delivery technology in Asia to meet the fast-growing global demand for content delivery services and create long-term revenue opportunities for service and content providers.
"The market uptake for Nortel Networks` new personalised content networking products is spreading rapidly, as is now evident in the Asia-Pacific region," says Malcolm Bayes, VP Nortel Networks sub-Saharan Africa. "Delivery of new content is expected to increase in line with the Asia Pacific region`s high Internet growth rates."
According to the IDC, Internet Service Provider (ISP) revenue in Asia Pacific (excluding Japan) should increase from approximately US$6.1 billion in 1999 to US$22 billion by 2004. Gartner predicts the number of Internet users in the Asia Pacific region will increase from 72 million in 2001 to 188 million by 2004, encouraged in part by the wider availability of local content.
"The content boom is a major new market phenomenon, and bandwidth alone is insufficient to address growing demand," says Bayes. "New network and content intelligence is also needed. Nortel Networks` Personal Internet strategy, which encompasses these technologies, will deliver this network and content intelligence to address the instantaneous access needs of Asian end users, as well as help service and content providers in the region meet consumer demands for new, customized services and focused content delivery."
"Nortel Networks` suite of new content networking products and patent-pending technology reaches beyond conventional offerings to enable end-to-end, personalized content delivery from the subscriber edge through the optical core to the content edge and back," explains Bayes.
"The technology incorporates a new layer of network intelligence that is aware of the preferences of Internet users and the attributes of the content being requested. By incorporating this intelligence into the content delivery process service providers are able to maximize revenue opportunities by delivering a user-customized, content-rich, secure and high-performance Web experience virtually `anytime, anywhere` and on any browser-capable device.
Share
