NBS Insurance Company has been around since 1974. In recent years, the company has expanded its offering to include commercial and specialist insurance, as well as motor and household contents cover, all of which are available online at the Nsureline Web site.
Appearance
The site is colourful and inviting; a much refreshing breakaway from the staid colours normally favoured by traditional insurers.
Functionality
The site is littered with click-through buttons which ensure that even the poorest of navigators can find their way to the desired information. All the buttons are large and extremely visible, although some of them can be a bit slow to register the presence of your cursor. The entire site is 40-bit SSL secured, which heightens the sense of comfort when it comes to parting with sensitive information.
The only downside is that you are required to register with the site before you can make use of its risk assessment and online advice features - which means that potential customers reluctant to register will be cut off from risk assessment information vital to their decision to make use of the service.
Content quality
The site is definitely content heavy, with wads of general information available even to unregistered users. The home page offers scrolling headlines of the latest company news and related articles, as well as chance to click straight through to matters of specific interest, such as Y2K, or contact details.
The three main categories, company information, client services and online advice, make it easy to get right into the section you`re after, and only diversifies into detailed information deeper into the site.
Also very useful is the glossary explaining industry jargon in lay terms.
Navigation
The site has obviously been designed for extreme ease of use - all navigation bars are constantly visible, and navigation is generally very straightforward, making it easy for Nsureline clients of all ages and technological abilities. Getting lost on this site would take some doing.
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