O-Tel Telecom launches new LCR Plus service

Licensed national telecom infrastructure service provider O-Tel Telecom today launches a new least-cost routing (LCR) service to help the hundreds of stranded LCR providers in South Africa.

Part of the strategy is to offer a direct equivalent of LCR, reducing the termination costs, hence allowing the lowest cellular interconnect rate in the market today.

Mohammad Patel, CEO of O-Tel Telecom, enthusiastically comments: “Since the LCR providers abruptly ended their services to their dealers, there have been many PBX resellers scrambling for some sort of solution to keep them afloat. During those many months, O-Tel has signed on a record number of LCR dealers onto our Commercial Grade SIP Trunking offering. This high quality voice service has major benefits and comes at a market related price. The dealer still required a direct equivalent to the discontinued GSM-based service offering noticeably lower call costs.”

The LCR Plus offers two packages. The first is the 'Enterprise', where resellers sign on the client who in turn purchases airtime directly from O-Tel. In return for maintaining the client, the reseller gets 10% of the airtime purchased by the client. Provisions made from the resellers' Web site will ensure it gets his commission automatically, accurately and timely.

The second is a 'Wholesale' model, which seems to suit most LCR resellers. A cellular call rate of 82 cents to Vodacom and MTN seems to be an attractive enough price to motivate the reseller to on-bill to its client at a desired custom charging plan. This gives the reseller not only the capability to compete with Neotel and Nashua Mobile's new call rates, but it also empowers the reseller to now invoice the clients via their own company, hence increasing turnover and ensuring the client remains under its book.

“Resellers feel gutted at the moment,” adds Patel. “After years of loyal service to their service providers, they are dropped without any conscience. Many feel their business should have been on a much higher level after these many years. Well, it is never too late. The opportunity is knocking on their door to ensure that they do not face a repeat of what has transpired in the industry. It is perfect timing for the reseller to step up now to compete with major providers, while ensuring the client keeps saving tons of money on communication costs.”

LCR Plus is an automated service, which can be signed online by both enterprises and resellers. Access is immediate without any paperwork or contracts. Interested clients can sign up at www.LCRPLUS.co.za.

Patel ends with a stern warning: “With O-Tel's National ADSL MPLS and Wireless connectivity providing high grade voice termination, an easy to use control panel interface, and hordes of resellers signing up on a daily basis, O-Tel is fast becoming a major force in the industry. We're not looking for competitors or customers, we're looking for partners who are willing to grow with us and provide their clients with an efficient infrastructure and voice service.”

http://lcrplus.co.za