Oakley reveals augmented reality glasses

Digital Trends states.

The company says it has been working on this effort for the past 15 years.

“As an organisation, we've been chasing this beast since 1997,” said Colin Baden, Oakley's CEO.

“Ultimately, everything happens through your eyes, and the closer we can bring it to your eyes, the quicker the consumer is going to adopt the platform.”

While Baden is light on technical details about the pre-production AR glasses, he says Oakley will likely target the athletic market first, and then expand from there. Unfortunately, he also says there is a high “technology barrier to success” with AR glasses, because of the complications of getting the optics right. So it appears unlikely that we'll see a consumer product of this type from Oakley anytime soon.

According to BBC, Baden said the aim was to create a self-contained unit that could also communicate with smartphones.

Oakley has previously marketed a range of glasses with built-in MP3 music players.

It has also partnered with Motorola Mobility to offer glasses equipped with Bluetooth devices, allowing the user to make hands-free telephone calls via a linked mobile phone.

Google is in the process of taking over the smartphone maker.