Object Design has announced a new conversion program that will make it easy and cost-effective for companies using competitive object databases to change over to Object Design`s ObjectStore database.
The key element of the program is a trade-in credit for companies that choose to exchange their existing object databases in favour of ObjectStore. Any company doing this will receive credit for 50% of the sunk license costs from its investment in a previous object database management system, provided that the credit does not exceed the amount spent on ObjectStore.
"This is a great deal," says Derek Hughes, director of local Object Design distributor, Software Futures. "Object Design is the leading object data-management system vendor. According to recent market reports from the Gartner Group`s Dataquest, Frost & Sullivan and other market research firms, Object Design holds more than 40% percent of the object database market, nearly triple the market share of its closest competitor. The conversion program is designed to provide companies with an easy and painless migration path to the time-tested industry leader."
In April this year, Object Design launched ObjectStore 6.0, which includes a broad range of new features offering unprecedented scalability and performance for large-scale Java and e-business applications. It is optimised for deployment as a "data server," where it is used in the middle-tier of multi-tier applications to "restage" existing information resources in formats compatible with Java, C++ and Web applications. As part of the conversion program, Software Futures` consulting arm is prepared to assist companies that wish to make the transition to ObjectStore. "We have the experience to assist in easing customers out of their old systems and into ObjectStore," adds Hughes.

