Oc'e South Africa is at the forefront of technology for the ever-popular TransPromo market. Increasingly popular TransPromo applications are based on transaction documents such as invoices or statements enhanced with customised promotional information. TransPromo documents also leverage colour for added impact and clarity.
"According to market research firm InfoTrends, 95% of transaction documents are opened and read, so they are excellent vehicles for reaching customers with other types of messages and information," said Sebastian Landesberger, Executive Vice-President Production Printing. "With our full range of print solutions, including monochrome, highlight colour and full colour, we can help our customers transform their applications and maximise their return on investment."
TransPromo has achieved widespread acceptance in the United States and is gaining momentum in Europe and Africa. Creating market-leading TransPromo applications requires flexible hardware platforms that can adapt to each application, coupled with flexible colour output, expertise in application design, and easy tools that facilitate the variable document design process.
Other important elements are data handling and processing capabilities, digital printing of variable data in monochrome or colour, and document composition and process automation software.
Oc'e offers the hardware and software infrastructure and the support that customers need for their TransPromo strategies. The comprehensive hardware portfolio includes the Oc'e VarioPrint 6000 family for black & white duplex cutsheet printing. For high-speed continuous feed environments, Oc'e VarioStream solutions range from one-over-one to four-over-four colours, including Oc'e CustomTone capability for cost-effective reproduction of corporate colours. The Oc'e ColorStream 10000 is for high quality full colour and black and white applications and adapts to the individual requirements of every application, delivering the exact level of colour required. Oc'e JetStream systems balance brilliant inkjet colour quality with stunning speed.
Oc'e powers these families of digital printing systems through open, integrated Oc'e PRISMA workflow software. Oc'e PRISMA tools make it easy to design, compose and manage variable data documents.
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