Oc`e`s state of the art digital printing technology means that the International Herald Tribune daily newspaper is now available on the day of publication in Sydney.
The International Herald Tribune (IHT) has selected Oc'e`s world-acclaimed digital production technology to print in Australia, enabling the IHT Asian edition to be available on the streets of Sydney while matching the same early morning distribution enjoyed throughout the rest of the Pacific rim.
Oc'e, the recognised world leader in short-run digital newspaper production, has opened up day of publication readership in Australia for the IHT through its print site.
Previously the newspapers were transported in a seven-hour flight from Singapore, resulting in delayed distribution of 24 hours. Now it takes as little as 20 minutes from final editorial sign-off to transmit the pages via the Web to the print site in Sydney.
Alistair McEwan, IHT Regional Director South Asia/Pacific, said: "We are always looking for new ways of improving our service to our readers and advertisers, and printing locally is an important and exciting step for the IHT in Australia and in line with our global growth strategy."
The IHT is being printed on an Oc'e Newspaper System 7000 by Security Mail Pty Ltd, Oc'e`s strategic print partner in Australia, which already produces The Guardian and The Observer newspapers at the same site.
This revolutionary way of printing newspapers to an international audience at remote locations, via a high-speed digital data distribution network, has received widespread worldwide support, particularly from senior figures in the printing and publishing industry.
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