As the old adage goes, when it comes to dealing with clients, first impressions last.
What is equally important, however, is making sure a positive and professional impression is retained throughout the entire client engagement. The client should leave your premises with information that carries powerful branding, is easy to understand, and something that helps you clinch that deal. Using colour for effect can also make all the difference.
In the blossoming South African travel and tourism industry all of these factors are an integral part of a winning recipe.
"After speaking to numerous clients in the travel agent and tour operator arena, we found that competition is tighter than ever and most of these organisations are under pressure to deliver more value and become more competitive in an online world. For that reason these companies are looking for ways to differentiate themselves and give the customer the impression that they`re being serviced by the most professional company in the business," says Neil Rom, managing director of Printacom.
"Oki colour printers have already proven to be invaluable for many of these businesses. They allow for personalised and professional looking brochures, itineraries and travel documents to be produced at a fraction of the cost, with far superior quality than any other in-house method," Rom continues.
But it`s not just in the production of documents that Oki colour lasers shine. Rom says many companies are making use of their printer`s ability to produce business cards, flyers, banners and posters for shopfront advertising of specials. "And the results are remarkably good when compared to the prices and quality delivered by outsourced printing specialists," he says.
"Outsourcing of printing also limits the company`s ability to run special offers or ad hoc promotions for short periods. Many travel agencies and tour operators have used these benefits extensively and if asked today would not part with their Oki printer under any circumstances," Rom enthuses.
"Oki laser printers are rated among the best in the industry, have an aggressive price point and are more reliable and known for competitive TCO. This is the reason they`ve been a firm favourite across the small and medium-sized sector of the market, and in 2006 will continue to be a hit across all business sectors," he concludes.
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Printacom, a member of the MB Technologies group of companies, is the sole importer and the leading value-added distributor of the Oki range of printers to the South African reseller channel.
Oki is ranked among the top three printer brands worldwide and is the only printer manufacturer that designs and develops its own components, putting Oki ahead of its competitors in terms of printing technology. Supported by the skills and services provided locally by Printacom, corporate companies are offered high-end internationally recognised business printing solutions.
More information about Printacom is available at http://www.printacom.co.za.
More information about Oki is available at http://www.oki.co.za.
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