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OKI launches Smile Factory, creating smiles through exceptional customer service experience


Johannesburg, 03 Oct 2014

OKI South Africa, powered by Printacom, is proud to announce the unveiling of its very own "Smile Factory". The OKI family prides itself on delivering a superior customer experience through exceptional service and a smile, thus the Smile Factory was born. This initiative's goal is to enhance its current service offering and take service levels to new heights unheard of in the southern African IT industry.

When surveying technical and service departments and asking what inspires them in their daily activities, the common thread was "helping people and making them smile". This led to the creation of the Smile Factory. Through this initiative, the OKI technical team is now known as Smile Engineers, no longer technical engineers or assistance. They are here to make you smile. The philosophy of making people smile has completely changed the way of thinking and how OKI approaches servicing and interacting with customers.

Beyond creating a superior customer experience with OKI's Smile Engineers, the Smile Factory extends to the entire organisation, so whomever you are interacting with at OKI, their aim is to make your day.

Greg Sellars, Marketing Manager at Printacom, says: "The Smile Factory has been running internally for the past six weeks, and we have experienced a noticeable enhancement in people's attitudes and outlook. The Smile Factory is unique in the way that it has changed the company's culture. The team has become even more motivated, positive and happier through the simplicity of making other people smile. The direct result has seen more positive customer feedback. We believe that this is a key differentiator within the industry, and look forward to the launching the Smile Factory on International Smile Day, 3 October."

OKI poses the question of why making people smile is so important. Research indicates that smiling changes your mood, makes you seem successful, allows you to stay positive, relieves stress and is contagious.

OKI looks forward to making your day and making you smile. For more information or to take part in OKI's Smile Factory Pay it Forward Campaigns, visit its Facebook, Instagram or Twitter pages.

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OKI

With over 120 years' experience in dealing with innovative technology, OKI is globally recognised for providing exceptional business printer solutions. OKI understands that every office environment has different needs, which is why the company takes time to consider yours. This helps you optimise your processes, by combining cutting-edge technology, customised service and unrivalled support.

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