There are times when property must be sold without its prospective owners physically inspecting the site. In addition, the higher the property value, the more professional the sales information that needs to be presented.
`Happy snaps` stuck onto pages are no longer acceptable alternatives. Firstly, they look tacky, and secondly, development costs are on the increase. This is why more companies see the introduction of digital cameras and colour laser printers as viable, cost-effective solutions.
With this infrastructure in place, estate agencies can print a colour brochure, complete with digital colour picture, in a single process. The ability to print on demand offers the agency flexibility and convenience.
However, speed, initial purchase price and cost of ownership have been barriers to entry to all but the biggest of agencies.
OKI`sC7000 Series and C9000 Series printers, available from Printacom, offer the perfect solution.
With an output of 12 full colour pages per minute, the OKI C7000 Series offers unrivalled performance through duplexing, output quality, competitive purchase price and low cost of ownership. These features make this product a compelling choice for users who opt for a print-on-demand solution.
At speeds far ahead of its counterparts, OKI`s C9000 Series takes colour printing to new levels of quality and capability. Innovative technology such as Single Pass Colour printing produces full colour at 21 pages per minute, and pin sharp mono at 26 pages per minute.
The combination of high-speed output, versatile paper handling and up to true 1200 x 1200dpi, offers a host of benefits to the modern office.
"By making use of the OKI C7000 or C9000 Series, estate agents can now truly benefit from printing property details on demand," says Printacom MD Neil Rom. "Prices can be changed and updated as required, and much of the old paper-based filing systems can be done away with and all documents can be stored in soft copy for future reference.
"What digital printing on-demand also means is that a property that is `on the books` at another office can be accessed electronically on demand, printed out and passed on to potential customers, within minutes. This saves those customers from having to visit several branches of one estate agent with the sole purpose of collecting details," Rom adds.
Reinforcing its commitment to the channel, Printacom has launched a campaign through its resellers, aimed at estate agents.
Estate agents who purchase an OKI C7000 Series or an OKI C9000 Series printer through any of Printacom`s resellers, stand the chance to win an HP Photosmart 318 digital camera.
There are three of these compact, easy-to-use, 2.3 megapixel digital cameras to be won. The details of estate agents who purchase an OKI C7000 Series or C9000 Series printer between 30 April and 30 June will be automatically entered into the draw, which takes place on 9 July. Contact Printacom on 0800 111 363 for further details.
Printacom is a leading value-added distributor of OKI printers to the South African reseller channel. As a division of the JSE-listed MB Technologies Group, Printacom is the sole importer and distributor of the OKI range of digital LED and dot-matrix printers.
Owing to Printacom`s efforts, OKI has steadily increased its market share in the laser printer segment where it is currently ranked number four in SA.
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