Olicom restructures, focuses on Fast Ethernet and Gigabit Ethernet

Olicom, the Danish network products vendor, is refocusing its business strategy to concentrate increasingly on high-growth Fast Ethernet and Gigabit Ethernet technologies.

Simultaneously it is restructuring its world-wide operations.

As a part of this process, responsibility for Olicom`s South African marketing activities will be assumed by Tarsus Technologies, Olicom`s sole distributor for the region, in conjunction with Olicom`s Copenhagen-based head office. This will come into effect before the end of February 1999.

Olicom country manager Nick Muller says: "Tarsus has shown itself to be not only a strong distributor, but an adept marketer and the combination of these functions will help to improve our business and market penetration in this region.

"It will also reduce costs for Olicom and provide an environment for ongoing price-performance enhancements."

Reassuring Olicom`s users, Tarsus MD Guy Whitcroft said the move will have no negative effects on the local market as Tarsus has an established, close relationship with Olicom in Denmark.

Tarsus has, in its dealings with other brands, demonstrated the considerable advantages to be gained from dealing directly with the parent company, he said.