Open Text Corporation, a global leader in enterprise content management (ECM), today announced the $5 million acquisition of eMotion LLC from Corbis Corporation. The eMotion division will become part of Open Text's Artesia Digital Media Group.
The acquisition gives Open Text's Artesia Digital Media Group a broader portfolio of offerings for marketing departments and advertising agencies, adding capabilities that complement its industry-leading enterprise marketing asset management solution, Artesia DAM. The move will extend Open Text's digital media capabilities as part of its Enterprise 2.0 strategy.
"eMotion is the right fit at the right time to expand our Artesia Digital Media Group, our portfolio of solutions for marketing departments, and our team of content experts who can innovate with customers and leverage their growing libraries of video, images and other rich media content in a Web 2.0 world," commented Scott Bowen, President of Open Text's Artesia Digital Media Group.
"By joining a global leader in ECM and digital media solutions, our products become part of a comprehensive family of solutions that help organisations manage all of their business content," added Jon Schupp, Vice-President of Media Services at eMotion.
"We will continue our strong commitment to our customers and to delivering the most innovative solutions, now with the backing and broader range of capabilities from Open Text and the Artesia Digital Media Group."
Jon Schupp is joining the Artesia Digital Media Group as Vice-President, Software Services.
"eMotion serves more than 70 marketing-department customers, including some of the largest Fortune 500 companies," concluded Bowen. "We will leverage the scale of Open Text, the expertise of the Artesia Digital Media Group, and the talented staff from eMotion to create compelling solutions for marketers. We're excited about adding the expert team at eMotion to our organisation and augmenting it to meet growing customer demand."
The Artesia Digital Media Group at Open Text is already a leader in delivering media management solutions to marketing departments and advertising agencies.
For further information, please contact Rob Shaw: tel 083 626-3811, fax 086 646-4178, e-mail rshaw@opentext.co.za
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