Open Text delivers seamless integration from rich media creation through to Web deployment

Issued by Global Research Partners for Open Text

Johannesburg, 27 Sep 2010

Open Text Corporation, the pre-eminent provider of enterprise content management (ECM) software, today announced the availability of a new integration between Open Text Web Experience Management (formerly Vignette Content Management) and Open Text Media Management designed to help customers shorten the content creation and deployment life cycle and more quickly publish content across a global network of Web site and microsites.

A few days ago, Open Text also announced that it was positioned as a Leader in the 2010 Gartner Magic Quadrant for Web Content Management.

Within marketing departments, operational teams responsible for creative content rely on digital asset management tools such as Open Text's industry leading Media Management solution to ingest, store and distribute rich media content.

Interactive marketing teams, on the other hand, need to pull content from media libraries and make it available across multiple Web sites around the world or on microsites, digital signage or mobile devices. By providing tight integration between Media Management and Web Experience Management, Open Text gives marketing managers the ability to effortlessly take full advantage of rich media content.

"With a solid focus on integrating all the components of the ECM Suite, we are delivering the solutions our customers require to operate faster and with fewer disruptions," commented Lubor Ptacek, Vice-President of Product Marketing at Open Text. "Our commitment to delivering complete, powerful solutions to our customers has never been stronger and Open Tex Web Experience Management and Media Management are key pieces of that puzzle. By ensuring that these two solutions communicate directly, we help customers lower total cost of producing, distributing and monetising digital media content across multiple channels."

Where in the past, users might have had to manually export and import media files and metadata information, the new integration gives Web Experience Management users the ability to directly view assets stored in Open Text Media Management and publish them to the Web. Once placed on Web pages, content is automatically updated as changes are made.

This integration is especially valuable for large, dynamic Web sites with constant content ebb and flow on a global basis. Electronic Arts, for example, uses Open Text Media Management and Open Text Web Experience Management to maintain a central repository of broadcast commercials, print ads and Web content and distribute it via the Web to regional offices and affiliates around the world.

The world's largest provider of WCM solutions, Open Text meets the needs of the global enterprise with Open Text Web Experience Management Earlier this year, Open Text introduced Media Management 7, an area of strategic investment, featuring a completely new user interface and powerful new process automation capabilities designed to help companies optimise media operations, improve business agility and increase control over digital media content. Together, Open Text delivers the industry's most complete and compelling solutions for creative and online marketing teams. Both Web Experience Management and Media Management are key components of Open Text ECM Suite.

For further information, please contact Rob Shaw: tel +27 83 626-3811, fax +27 86 646-4178, e-mail rshaw@opentext.com.

Open Text

Open Text, the pre-eminent enterprise content management software, helps organisations manage and gain the true value of their business content. Open Text brings two decades of expertise supporting 50 million users in 114 countries. Working with our customers and partners, we bring together leading Content Experts to help organisations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness.

In southern Africa, Open Text's business partners are Accenture, Business Connexion, Datacentrix, IA Systems and SAP Africa; and, its customer base includes organisations from across both the private and public sectors such as Alexander Forbes, Anglo Platinum, BMW, Department of Environmental Affairs and Tourism, Distell, Engen, Exxaro Resources, Mittal Steel, Office of the President, Provincial Government of the Western Cape, SABMiller, Sasol, Telkom SA and Toyota.

Safe harbour statement under the Private Securities Litigation Reform Act of 1995

This news release may contain forward-looking statements relating to the success of any of the company's strategic initiatives, the company's growth and profitability prospects, the benefits of the company's products to be realised by customers, the company's position in the market and future opportunities therein, the deployment of Open Text ECM Suite and our other products by customers, and future performance of Open Text Corporation. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. The risks and uncertainties that may affect forward-looking statements include, among others, the failure to develop new products, risks involved in fluctuations in currency exchange rates, delays in purchasing decisions of customers, the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the company's customers, demand for the company's products and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission (SEC), including the Form 10-K for the year ended June 30, 2009. You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made, and the company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.

Copyright (c) 2010 by Open Text Corporation. OPEN TEXT and OPEN TEXT WEB SITE MANAGEMENT are trademarks or registered trademarks of Open Text Corporation in the United States of America, Canada, the European Union and/or other countries. SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text Corporation or other respective owners.

For more information on Open Text, go to: http://www.opentext.com

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