OpenText (NASDAQ: OTEX, TSX: OTC), a global leader in enterprise information management (EIM), has announced the latest version of OpenText Media Management.
Featuring a completely redesigned HTML5 user experience, users have instant access to their projects and digital assets with the ability to customise the interface and find the information they need immediately.
As the storage and management of information has evolved, business, marketing, competitive and technology demands are requiring a transformation of the digital media supply chain, making digital asset management (DAM) integral to success.
OpenText Media Management offers customers a DAM platform to support the evolving digital supply chain within an enterprise-grade, workflow-oriented, create-to-consume ecosystem. With OpenText Media Management, organisations can securely manage and control their valuable digital assets and brand image as well as use digital assets throughout the enterprise and across all channels to reach customers.
"While many traditional DAM offerings are being pushed beyond their comfort zone, OpenText Media Management is engineered to respond to the ever-growing demands and pressures customers face," said Muhi Majzoub, senior vice-president of engineering, OpenText. "With a simple yet powerful user experience, OpenText Media Management is much more than just DAM. It allows digital media transformation to offer customers unparalleled control and access to all their digital media content and workflows."
Using OpenText Media Management, customers can improve their:
* Media library? Store and manage digital assets, including video, audio, graphics and iconography, across local drives, file shares and legacy DAM systems, through a single, managed repository to easily retain, reuse and secure assets.
* Digital media supply chain ? Supports the digital asset life cycle process for business, marketing and digital transformation initiatives for e-commerce, global branding and media distribution. Delivering relevant customer experiences across multiple channels for cost-savings and productivity gain.
* Omni-channel experience ? Production and publishing capabilities for creating and using digital content, localising and transforming content, maximising exposure and interacting across any device or channel - digital and physical ? for purposeful, intentional branding, identity and customer experiences.
OpenText Media Management simplifies creation to consumption workflows to help customers orchestrate and optimise all their video, images and rich media for the entire enterprise in one place. Media Management is the core platform for enterprise DAM solutions transforming the digital media supply chain and getting the right content and rich experiences to users on the platforms and devices they choose. The platform helps users find what they need, share and collaborate and use digital assets anywhere for more effective communication and rich experiences in marketing, sales, commerce and the entire enterprise.
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