Openwave Systems Inc (Nasdaq: OPWV), a global software innovator delivering context-aware mediation and messaging solutions, today announced the launch of Openwave Analytics Express, a cloud-based Analytics solution which features analytics and a set of reporting tools designed to perform essential monitoring of mobile internet usage and behaviour, enabling operators to improve operational efficiency without significant infrastructure investments.
Analytics Express is the latest addition in Openwave's Analytics product family, which also includes Mobile Analytics: Mediation Edition, a fully featured solution launched in March 2010.
Analytics Express enables operators to gain key network and usage-related insights across a wide array of operator data sources and includes reporting functionality that can help mobile operators build profiles and segments, and leverage insights into new revenue streams.
As a hosted solution, Analytics Express is uniquely positioned to provide these insights at a low-cost, low hardware footprint and rapid time to market. The offering is also highly scalable and can address specific customer requirements with rapid customisation.
Analytics Express is also jointly offered with Openwave Media Optimizer which enables operators to analyse and measure their video optimisation initiatives in real-time and helps them to proactively address network capacity issues.
“Analytics Express is designed for operators who are looking for insights to solve immediate network capacity problems and who are interested in new revenue opportunities arising from a better understanding of data traffic patterns and subscriber usage,” said Anand Chandrasekaran, director of product management, Openwave. “Analytics Express allows operators to quickly realise the benefits of operational insights in improving their network's performance, with the option to upgrade to our fully featured Analytics offering as their needs evolve.”
Analytics Express provides operators with informative reports that can help monitor, manage and monetise the mobile internet. Key features of Analytics Express include:
* Essential reporting across devices, subscribers, destinations and data traffic.
* Rapid customisation: additional reports based on specific metrics and key performance indicators (KPIs) can be easily added with a rapid turnaround time.
* Fast integration of new data feeds supporting diverse log formats and transactional data with custom reports.
* Seamless integration with other Openwave products extending rich, analytical support to Openwave's entire product portfolio.
The Openwave Analytics Express solution is expected to be generally available through Openwave by the end of the second calendar quarter of 2010.
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