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Oracle bullish on energy efficiency

Alex Kayle
By Alex Kayle, Senior portals journalist
Johannesburg, 01 Feb 2012

Energy efficiency, cost reduction and business growth are the main drivers of Oracle's aggressive for 2012.

This is according to Pieter Bensch, VP and MD of Oracle SA, in an interview with ITWeb.

“IT companies that are not able to offer better value at lower cost are going to struggle to stay in the market,” he points out.

Eskom requires business to reduce power consumption by 10%; this is despite many large organisations demanding more power for growing centre requirements to keep up with escalating data volumes. Bensch says this challenge presents an opportunity for Oracle in terms of driving consolidated data centre solutions.

“This puts us in a good position because our engineered solutions use 60% less power than our competitors'. For 2012, Oracle's focus will be to offer better value for our customers, drive energy-efficiency for their data centres, and reduce floor space [used],” says Bensch.

He explains that Oracle's cloud strategy is a key driver in enabling businesses to reduce costs and power consumption. “In 2012, locally, we will see a large adoption of both the private and public cloud, as we've already started to see a lot of companies moving their business-critical systems into the cloud.”

“Oracle sees emerging markets as a big investment going forward and we expect to see increasing growth in these areas.” He believes there will be a faster adoption rate of cloud computing in these regions, in comparison to previous years, due to African power constraints, as well as cheaper broadband and capacity increases.

Another major trend Bensch predicts is the shift of IT project signing power from the CIO to the CFO. “In the past, the CIO could sign off big IT projects and was the approver of large products. Now it's changing to the CFO signing off, as it's in the CFO's interest that the company is delivering better results at lower cost.”

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