New York, 05 May 2014
News summary
Marketers are trying to engage with customers in a more personalised way to inform, educate and build lasting and profitable relationships. However, they still struggle with complex, siloed and ineffective marketing systems and data. To deliver on the full promise of customer-centricity while simplifying the marketer's job, Oracle outlined its vision for the Oracle Marketing Cloud, a cloud service platform that combines Oracle's acquired BlueKai, Compendium, Eloqua and Responsys marketing technologies with Oracle Social Cloud. The industry's most advanced cloud-based marketing solution, the Oracle Marketing Cloud delivers the enterprise-capabilities marketers need to quickly and easily unify customer data, engage the right audiences, and deliver the high-performing marketing programs.
News facts
Oracle President Mark Hurd announced the vision and strategy for the Oracle Marketing Cloud at a special event titled Engage Your Ideal Customers: The Art & Science of Modern Marketing and held at The Museum of Arts and Design in New York City.
The industry's most customer-centric, easy-to-use and enterprise-ready solution, Oracle Marketing Cloud combines the power and reach of Oracle BlueKai, Oracle Content Marketing, Oracle Eloqua and Oracle Responsys cloud service offerings with Oracle Social Cloud, as part of a scalable, open platform.
With data-driven solutions, Oracle Marketing Cloud enables marketers to influence customers to find the right products, remain loyal and become "ideal customers" who serve as advocates for their brands.
The event featured an interactive discussion with marketing executives from some of the world's top brands who shared how organisations can use modern marketing capabilities to cultivate more-profitable customer relationships.
Attendees gained insights into how they can predict their customers' behavior, transforming content into strategic marketing assets and build advocacy to drive company profitability and revenue.
Customer centricity
In many organisations, the customer experience is broken. Customers receive a fragmented, inconsistent experience across channels, as organisations deliver transactional messages rather than building lasting relationships.
Oracle Marketing Cloud offers a fresh approach to this challenge by providing marketers with the most advanced and easy-to-use cloud-based solutions for unifying customer data, engaging the right audiences across paid, owned and earned media, and analysing performance.
Oracle Marketing Cloud helps marketers move beyond individual transactions and achieve deeper, lasting relationships by developing a single customer profile across channels, engaging customers more intelligently and creating customers who are advocates for a company or brand.
Marketing simplicity
Marketers have never had to deal with a more complex ecosystem of legacy technologies, data and systems, making it difficult to centralise, manage and orchestrate individualised customer experiences. As marketers struggle with this overwhelming complexity, dysfunctional processes negatively impact the customer experience.
Oracle Marketing Cloud helps organisations maximise marketing resources and grow top-line revenue by providing a simple, unified view of customer data, which can be used by marketers to understand what behaviors, attributes and preferences drive revenue, loyalty and advocacy.
The industry's most powerful cross-channel platform also enables marketers to quickly and easily orchestrate and automate marketing programs across paid, owned and earned media assets. And, because marketers can look holistically at the customer journey, content can be planned, aligned and delivered at the right touch points.
Enterprise ready
In order to take advantage of the exciting opportunities presented by big data while also reducing complexity, marketers need a technology platform that unifies their resources, but that the IT department trusts.
Oracle Marketing Cloud helps align IT and marketing by serving as a single, unified solution with the scalability, performance and integration required by modern marketers and IT professionals alike.
"Increasing marketing complexity and a growing divide between marketing and IT often prevent marketers from finding and developing their ideal customers," said Hurd. "To help marketers overcome these complex challenges, Oracle has combined the power and reach of Oracle BlueKai, Oracle Content Marketing, Oracle Eloqua and Oracle Responsys with Oracle Social Cloud in the Oracle Marketing Cloud. An integrated and enterprise-ready cloud platform, the Oracle Marketing Cloud helps marketers quickly and easily optimise the customer experience and execute marketing programmes that have a measurable impact on revenue."
Supporting resources
The Art & Science of Modern Marketing
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