Oracle's channel strategy over the past five years - an insufficient focus on services instead of growing potential business - was not optimal for growth.
This is according to Stefan Diedericks, alliance and channel director and BPO, SaaS and VAD programmes at Oracle, which revealed its new Partner Hub and Platinum support programme at a partner event, held yesterday in Johannesburg.
Diedericks notes that the organisation has learnt from its mistakes and realised that the relationships between vendors, partners and resellers is also about people. In order to achieve its goals, communication between various parties needs to improve, he noted.
According to Diedericks, channel issues arise from the misalignment of performance improvement, growth requirements, cost saving needs and strategic intent - which can only be addressed through better communication between Oracle and its partners.
The Oracle Partner Hub is located in Woodmead, Johannesburg, and integrates the Oracle Partner Studio, which is a demonstration centre that can be used for meetings and events; the Oracle Partner Academy, which is used for the training of software and hardware systems and offers discounts on training; and its Migration Centre.
The Partner Hub is aimed at driving the growth of partner organisations and their businesses.
Oracle's Platinum support programme for its engineered systems is available free to its premier support customers and includes 24/7 remote fault monitoring.
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