Oracle Corporation, the world`s largest enterprise software company, will showcase its full range of E-Marketing applications at Oracle AppsWorld Europe, the world`s premier e-business software conference, held from 15 to 18 January 2002, in Amsterdam.
E-Marketing applications will be of particular interest to the many marketing directors and executives who plan to attend. Oracle AppsWorld Europe offers a unique opportunity for all marketing-focused attendees to personally test Oracle`s fully-integrated software modules for online and offline campaign management, clickstream analysis, data mining, marketing intelligence and reporting.
In addition, Oracle`s own marketing gurus will explain how Oracle used its own software to reduce its annual direct mail spend while increasing event attendance rates dramatically. Oracle customers will also be available to share their experiences of Oracle`s marketing applications and explain how the software has helped them reduce costs while enabling them to run very successful campaigns.
Oracle offers a complete set of marketing applications, which integrates fully with its Web-enabled applications for sales, support, service, finance, supply chain management, planning, projects and more. This comprehensive set of operational and analytical software applications, multi-channel execution capabilities, and integration throughout the enterprise helps marketers in organisations of all sizes drive quality leads to sales, expand reach and maximise campaign effectiveness with sales, service and operations.
All E-Marketing applications are part of the Oracle E-Business Suite 11i, which provides software applications for the successful management of every area of business, including Finance, Sales, Service, Human Resources, Payroll, Procurement, Project Management and Supply Chain Management.
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