Orangeworks has revolutionised accounting software with the launch of an advanced and entirely new package that relies on cutting-edge technology to deliver a powerful business solution for the SME market.
Launched today, the new software represents a radical step forward in terms of cost, usability and functionality.
Orangeworks CEO Siegfried Rousseau said the company's software has been tested by a number of business consultants with years of experience in the market, and has been described as far faster, more user friendly and technologically superior to other accounting packages on the market.
Rousseau said Orangeworks has developed a uniquely South African technology that is tailor-made for the local market. "We created this software with an innovative and altogether new approach, and we're confident we are providing users with the best possible option available," Rousseau said.
Orangeworks technology has been specifically developed for the Small and Medium Enterprise (SME) market, but is scalable up to thousands of users, depending on the hardware being used. In line with the needs of the SME target market, Orangeworks is significantly more affordable than its competitors.
"Most new accounting software packages will set a single user back between R 3000 to R10 000, excluding support and licensing fees. Orangeworks does not charge an upfront fee - we use a 'pay as you go' model, charging clients only for the software for the period it is used - R125 per month per user," Rousseau said.
He added that Orangeworks has so much confidence in the product that they do not bind the clients into long term contracts, and the company will provide users with a 14 day trial period.
Orangeworks offers a full conversion facility from most other accounting packages, and Rousseau said it should be possible for a "reasonably sized company" to transfer all of its data into Orangeworks within an hour.
The company has ensured that even its after sales service is cutting edge, including an extensive business partner network; a call centre, a Live Chat support structure along the lines of MSN Chat, and an option to dial into the call centre via Voice Over Internet Protocol (VOIP).
The software's usability is enhanced by screens and drop down menus which follow a logical sequence, and users can build their own short-cut bar - a feature not available in any other accounting software according to Orangeworks' research. It also features an SMS communication facility, which allows users to communicate easily with their customers, suppliers and other contacts.
"We have incorporated the most sophisticated technology into Orangeworks. It is driven by Microsoft SQL 2005, and features an exposed framework which allows users to integrate their custom solutions with Orangeworks software," Rousseau said.
Rousseau said that the exposed framework allows users to send and receive data from the accounting system, but still follow the same validation of business rules as Orangeworks. This means that information that is processed on a custom system separate from Orangeworks is automatically written to the Orangeworks database without compromising the integrity of the financial records.
Another major Orangeworks advantage is that the software automatically imports audited journals and the auditor's changes to financial records back to the client, thereby reducing potential capturing errors and saving time. This is done via an encrypted file that is emailed to the client, which only that particular client can open and access.
Rousseau, who has ten years experience in information technology specifically in the accounting sector, and his team of highly-qualified developers began developing Orangeworks a year ago, in a bid to provide the latest technology at an affordable price.
"At the end of the day, it's all about the end user and providing the right tools to them to do their job as effectively as possible. We are passionate about developing and providing an accounting software package that achieves this - and have an exorbitant coffee bill to prove it!
"As an upstart start-up, we have developed a completely new product that has the speed and usability that accounting professionals in this country have waited years for," Rousseau said.
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