Orion Telecom, specialist in developing advanced corporate SMS (short message service) solutions, has announced an upgrade to its bulk automated SMS messaging service with a range of new features including web services, costing and security.
Version 2 of Uniserver SMS, says marketing manager Charles Roberts, was designed to enhance the full server-based business SMS solution.
"Business in general is starting to recognise the enormous advantages of utilising the SMS feature of cellular phones. Applications such as debt collection, event communications - from a simple breakfast to a mega-staged happening in a stadium - and commercial services are just a few.
"There is a growing need for insurance companies to communicate constantly with a vast network of brokers and marketers, keeping them informed of the status of policies, claims, renewals and marketing updates.
"They also have large client bases with which to keep in touch while keeping costs at an acceptable level," says Roberts.
Additionally, the FMCG and general retail markets are the prime users of this service as they have vast numbers of clients about whom they have no records. SMS can be used as a marketing tool across all LSM levels - especially as more and more lower LSM groups now own cellphones.
"Version 2 of Uniserver SMS now has Web services built in. This provides a means of sending SMSs (and receiving statuses and replies) via a continuous IP interface. It makes the product very powerful as it has a Web interface, Web services interface, e-mail to SMS interface and file transfer interface," says Roberts.
All inputs to the system are now allocated to departments and every sender of every SMS is logged in the database. This enables administrators to identify users for splitting accounts. Costing has been added to the system and any number of costing profiles can be added with their own names.
Each costing profile has prices for outgoing single SMSs, outgoing bulk SMSs, replies to SMSs and failed SMSs. Any prices can be entered for all four of these, including zero cents. A broadcast threshold has been added as a global setting. This determines at which point, the costing module switches from costing for single SMSs to bulk rates.
"The server now has security encryption built in, which is applicable to the costing module and the SIM cards used. Every system now needs a key to make it operational. This will be supplied with both new purchases and with upgrades," says Roberts.
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