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Panasonic`s new media streaming box puts control of digital advertising at your fingertips

Johannesburg, 13 Jun 2005

Imagine what you could achieve if you had access to your diverse marketing audiences at your fingertips. The Panasonic BB-S700PD Streaming Box and BB-SMG700 Media Server, teamed with an industry-leading Panasonic Plasma Display (PDP) panel, allow you to create a cost-efficient and highly automated digital signage and advertising network, enabling you to reach this ambition at the push of a button.

Launched internationally earlier this year, the BB-S700PD Streaming Box and BB-SMG700 constitute an optional IP-based content delivery and scheduling system for the PDP platform and will be introduced to the local market mid-2005 by NPC (Electronics) Limited - the exclusive importer and distributor of Panasonic products in SA (Panasonic).

The key functional features of the BB-S700PD/BB-SMG700 combo, include:

* Multi-format support (24fps or 30fps line progressive resolution, MPEG2, still frames and Web content);
* Networked control of the content play-out for up to 100 PDPs using a single Windows XP Professional PC (via Internet);
* Media scheduling for individual (or multiple) PDPs, enabling users to compile exciting multimedia advertising systems;
* Local- or remotely-controlled playback of scheduled media content (the latter via IP protocols over a LAN);
* Data encryption, ensuring that content remains `private`
* Efficient, safe data delivery, using Panasonic`s unique Block Data Transfer System - encrypted media is delivered in data blocks, automatically re-delivering specific data blocks in the event of a data delivery error;
* Easy installation - the Streaming Box BB-S700PD fits into the function slot of a PDP, so neither connecting cables nor separate installation space are required;
* Consistently high-quality audio and visual performance (all connections are digital).

The seventh generation PDP`s 42-, 50- and 65-inch variants) plays a vital role in the capacity of the BB-S700PD Streaming Box and delivers media content at high quality.

"The combination of the BB-S700PD, BB-SMG700 and Panasonic plasma display panels offers incredible creative scope," says Keith Stanton, Divisional Manager: Panasonic Telecommunications and Presentation Systems. "For the first time ever, corporate organisations have direct access to a fully-networked server-to-plasma content play-out system, which effectively gives them full control of their advertising content and reach."

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