Paracon Holdings Limited ("Paracon"), has recently announced that it has formed a Customer Relationship Management ("CRM") division, which will fall under the Business Solutions arm of the Paracon group structure.
Paracon`s CRM division has partnered with NASDAQ listed SalesLogix, a leading provider of customer relationship management (CRM) and e-commerce software. Paracon CRM will concentrate on providing a totally automated sales solution to the African market, together with US partner, SalesLogix Corporation.
Bouwe Hamersma, Managing Director of Paracon CRM says: "As the largest SalesLogix business partner in Africa, Paracon is well positioned to adopt the SalesLogix Business Partner programme and extend its solutions from open client-server platforms to the hosting of applications and providing Internet-based bureau services."
"The move positions Paracon to leverage their existing expertise in system integration, outsourcing and project management and to offer the South African market further services in terms of the wide range of technology in the CRM arena and e-commerce solutions."
Apart from providing an exceptional sales automation product for the mid-market, Paracon`s services will extend to reach all major segments of the sales community, from individuals and small businesses to medium and large organisations. The expertise of Paracon combined with the power of the SalesLogix products and the Internet, enables businesses of all sizes and types to experience the same efficiencies and benefits that, in the past only large organisations could afford.
CRM is heavily affected by the convergence of voice and data technologies. The rapid evolution of IT, CRM and the merging of voice and data have received much media cover recently. Most companies are uncertain how to exploit the emerging technology to their advantage, but can also not afford to wait too long to act. The market is receptive for a combination of flexible products that are easy to implement, provide rapid results and do not lock a company into a set technology. Companies expect to grow in sophistication, and expect their CRM solutions to keep up with their development.
The expertise of Paracon and the flexibility of the SalesLogix suite of products promises to deliver such solutions, which will have a major impact on the local market.
Paracon CRM provides a full range of services. The close link to Paracon Contracting and Paracon Project Management enables Paracon CRM to deliver on large systems projects as well as to provide cost-effective solutions to smaller projects.
"We look forward to providing cost effective CRM solutions to businesses eager to exploit the advantages of modern technology for competitive advantage. Our CRM solutions are guaranteed to provide rapid results while affording businesses the flexibility to adapt quickly to changing technology and business priorities," concludes Hamersma.
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