A new business magazine providing professional input on management issues ranging from tax to labour and aimed at the growing SME market, has been launched as a joint venture between leading local accounting and payroll software house Pastel Software, a Softline company, and publishing house Business Brief (Pty) Ltd.
Known as Pastel Profit, the magazine will be published six times a year and distributed to Pastel`s extensive South African SME user database. The first issue will be published at the end of November.
Pastel Software managing director Terry Kier said the initiative would add value for Pastel Software users by providing professionally sourced information and guidance on issues critical to successful business.
"We are not publishers and Business Brief`s owner, James Scott, already publishes the very successful Executive BusinessBrief magazine aimed at the corporate/large business organisation market. Our focus is the SME market, and our goal is to add value for customers wherever possible through innovative software packages that solve real business problems. The Pastel Profit magazine will add further value with pertinent business management information. It aligns perfectly with our goal to provide solutions," said Kier.
Scott said the new magazine would provide an ideal medium for organisations wanting to reach the South African SME market: "Pastel continually receives enquiries from organisations wanting access to its user database. Now the initiative is able to offer them a professional, quality business magazine as the means to get their sales messages into the heart of the local SME market. "
He added that the deal entrenched Business Brief as the major specialist publisher of professionally sourced business management information in SA.
"Pastel Profit content will be largely based on that of Executive BusinessBrief with an editorial approach that helps people to make proactive rather than reactive decisions about their business in terms of legal, investment, tax, finance, insurance, management, technology, property, labour and travel issues, all of which impact in varying degrees of complexity and severity. The primary articles will relate directly to issues pertinent to the Pastel customer base."
Scott said the plan was to publish Pastel Profit 10-14 days after Executive BusinessBrief every second month. The magazine will be distributed to the Pastel user database by a professional mailing house.
"Initial market response has been encouraging because advertisers are now being offered for the first time a publication that goes to the heart of the SME marketplace in SA. It is a very focused approach that gets the message where it needs to be."
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