PaySpace has unveiled its new-look Web site and branding, after 6 months of strategic planning with brand consultants Wonderland.
Bruce van Wyk, CEO of PaySpace, explains, "Our senior team has been hard at work cultivating powerful processes, system extensions and client value adds and our brand is central to this as a strategic tool to drive customer value".
The company retained elements of the first brand, for customers to recognise, but the growth of the brand fuelled the choice to evolve the PaySpace logo and its visual system. The team has undergone a full strategic brand analysis, design and rollout with Wonderland, which has assisted dramatic overhauls in the customer-brand experience.
"We wanted to maintain the recall of our first identity, while showing our clients that we are serious about our renewed brand promise and indefinite belief that we are the Payroll and HR benchmark, and hence the re-energising of our identity", adds Van Wyk.
The evolution fits into PaySpace's development and design process called "iteration systems design". It is continually being evolved to add new technologies and applications to keep the system up to date.
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