Technology Marketing Corporation`s (TMC`s) Customer Inter@action Solutions magazine has named PeopleSoft Predictive Analytics for CRM a recipient of the 2003 Product of the Year Awards.
Says Nadji Tehrani, chairman of TMC and founder of Customer Inter@action Solutions: "PeopleSoft is a clear leader in the CRM analytics sector."
PeopleSoft Predictive Analytics for CRM uses sophisticated analytics that transform complex data into useful information, enabling business users to make real-time decisions that increase customer profitability and retention.
The Predictive Analytics solution enables both customer-facing employees and business managers to leverage enterprise-wide customer information to more effectively guide real-time customer interactions or plot customer strategy initiatives. In addition, the solution includes pre-packaged templates that tailor role-based business processes for specific users, and incorporates a wizard-based interface that helps enterprises to:
* Reduce the length of sales cycles: Sales representatives can focus efforts on prospects that have the highest likelihood to move from "qualify" to "close", shortening sales cycles and improving efficiency.
* Increase revenues at the point of interaction: Call centre managers and account executives can use Predictive Analytics in real-time to ensure the most effective messages reach the customers most likely to purchase or defect, increasing customer profitability and lifetime value.
* Effectively focus investments and messages: Marketing professionals can reduce costs by focusing marketing campaigns on a greater number of micro-segments that are likely to respond, instead of macro-segments that typically have large groups of non-responders.
* Decrease workload and increase focus on more strategic projects: Customer-facing employees and business managers can now process more of their own requests by using Predictive Analytics tailored to their respective roles.
Mike Evans, MD of PeopleSoft in South Africa, says: "PeopleSoft Enterprise CRM solutions continue to simplify the complexity of data analysis, enabling the everyday business user to turn abstract data into immediately useful information."
According to Customer Inter@action Solutions group editor-in-chief, Rich Tehrani, PeopleSoft Predictive Analytics for CRM was selected because the solution dramatically improves both the customer experience and a company`s return on investment.
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