Local distributor Phoenix Distribution, the affiliate company of Phoenix Software responsible for comsumables, has added the Rapper range of mobile accessories to its portfolio.
The company, which specialises in software and accessories, has added the Rapper products to its already comprehensive assortment of accessories for gaming consoles, tablets and mobile phones in order to meet a specific market need.
According to Simon Campbell-Young, CEO of Phoenix Distribution, there was an urgent need for such a range in this product segment. “This new range of mobile accessories is exclusively distributed by us into Incredible Connection. Ranging from R70 to R199, we are filling a gap that we saw for a best-priced consumable range,” he says. “Until now, these types of products have been priced at a range that prohibited consumers from using them as they were intended - as accessories that can be changed on a daily basis to reflect your mood or match your outfit.”
Available for all makes of cellphones and other mobile devices, the Rapper accessories come in a variety of colours and styles. With these devices being in constant use, and being carried around everywhere we go, a certain amount of wear-and-tear is to be expected. The Rapper range includes covers and screen protectors, ensuring your mobile device stays looking as good as new.
“Cellular phone cases, especially, are necessary to protect the phone. However, these don't have to be purely functional, and at these prices, consumers can choose a number of cases to keep on hand to use as the mood strikes them,” Campbell-Young adds. “All of the Rapper accessories help your mobile device look great - whatever the occasion.”
In addition, the range incorporates Bluetooth keyboards for all mobile devices. These pair with the device wirelessly over Bluetooth, expanding the functionality of tablets.
“Touch-screen keyboards aren't necessarily conducive for typing out reports or the next great novel. If you need to maximise your productivity on a tablet, a Bluetooth keyboard is a must. Not only will a physical keyboard help you type faster, but it will also free up valuable screen real estate that the on-screen keyboard would otherwise use,” says Campbell-Young.
The addition of this range to its product portfolio is another illustration of Phoenix Software's ability to see market trends and fill niches and gaps where necessary. “Our close partnerships with suppliers and retailers have allowed us to source products as and when we see a gap, putting us in the privileged position of remaining ahead of the pack. The Rapper range is merely the latest in a long line of products we have brought to market as a result of identifying specific customer needs,” concludes Campbell-Young.
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Phoenix Software
Phoenix Software, a division of the Phoenix Distribution group of businesses, is a focused software publishing and distribution business that is one of the leading suppliers of consumer-related IT software products through mass retail in sub-Saharan Africa. The company has a focused retail division, covering all major and mid-tier retail outlets across sub-Saharan Africa, as well as a focused small enterprise, SMME and large-scale enterprise software division. In addition, Phoenix Software is a specialist volume licensing distributor and OEM partner for numerous vendors, creating bespoke software and accessory bundling for value-added promotions across the retail and business-to-business landscape.
Having recently celebrated its 10th year in business, the company has established itself as the industry partner of choice, with a wide range of products boasting a diversity of categories. Services offered include volume licensing on all leading brands, educational discounts, and retail distribution. Phoenix Software manages all services that assist customers with supply, namely in-bound and out-bound logistics, merchandising, training, marketing, publishing, key account management, and market trends.
Phoenix Software's product range includes titles from leading vendors such as AVG, Ability, ArcSoft, Encyclopedia Britannica, Exspect, Individual Software, ISLight, Kaspersky lab, Magix, Nero, Navigon, Pinnacle Systems, Propalms, Oregon Scientific, Roxio, UniBlue, Lavasoft, Sony Creative Software, TuneupUtilities, PineApp, Parallels, Rebit, NCH, Zemana, Zoner, StorageCraft and Large Software.
The Phoenix Distribution group has a global footprint, with strategic partnerships in the US, Germany, France and Singapore. Phoenix Software is represented in the UK and Europe via a wholly owned subsidiary, PX Software, and has branches in Zambia and Zimbabwe.
Phoenix Distribution is 50.5% owned by First Technology Holdings, the largest privately owned IT company in Africa.
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