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Phoenix appointed East African Norton distributor


Johannesburg, 01 Jul 2013

Following the announcement last year of the distribution agreement between Phoenix Distribution and Symantec, through which the specialist security distributor is responsible for Symantec's Norton portfolio, the two companies have expanded their partnership to the East Africa region.

"Phoenix Distribution has now been appointed as an East African distributor of the Norton range of products, and will be using its extensive experience and relationships in these countries to grow the brand," says Simon Campbell-Young, CEO of Phoenix Distribution. "We believe that this strategic partnership will grow the Norton brand across the region, and are looking forward to seeing the results in a short space of time."

The distribution agreement is effective immediately, and covers Angola, Botswana, Burundi, Djibouti, Eritrea, Ethiopia, Kenya, Malawi, Mozambique, Namibia, South Africa, Rwanda, Somalia, South Sudan, Tanzania, Uganda, Zambia and Zimbabwe. Under the terms of the agreement, Phoenix Distribution will be responsible for sales of the entire Norton range into all channels.

"According to the latest Norton Cybercrime Report, 556 billion people globally suffered from cyber crime. Norton recognises the need for consumers to protect their PCs and mobile devices to assure that their information and data are protected. Continuous co-operation with Phoenix reinforces our commitment to the East African region," says Kara Rawden, Senior Marketing Manager, Middle East & Africa, at Norton Symantec.

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Phoenix Distribution

Phoenix Distribution is currently the leading value-added software distributor across the African continent, covering software publishing, localisation and distribution across multiple territories in multiple languages. The business is segmented into two divisions, namely 'corporate licensing' and 'retail', and Phoenix Distribution dominates the consumer and SME security sectors through three key brands: Norton/Symantec, AVG and Kaspersky.

The corporate licensing division sells volume licensing into the enterprise and SME reseller environments, as well as covering architecture and implementation. The ESD division delivers download content into all channels, including B2B and B2C.

The retail division delivers physical product into the retail environment, covering all mainstream ICT and CES outlets, independents and online stores. This division also distributes mobile accessories, wireless networking products, headsets and specialist high-end video and audio cables. Tier One brands in this arena include Beats by Dre, Monster, Carbon Audio, Trendnet Wireless, and Odoyo.

Phoenix Distribution is growing at 65% per annum, with additional acceleration coming from development within the greater African marketplace, as well as the acquisition of significant high-end product lines within the enterprise arena. In addition, the company's UK business, PX Security, is firmly entrenched within the UK retail and SME reseller environments, shipping products through trusted distribution partners into mainstream retail outlets and direct engagement with B2B resellers. The UK operation publishes and distributes Bitdefender and Avira.

Additional bespoke services offered to partners include Electronic Software Distribution within the B2B and B2C environments, category management, training and end-to-end merchandising.

Phoenix Distribution, including the UK subsidiary PX Security, was recently acquired by First Technology Holdings.

For more information, visit www.phoenixsoftware.co.za, www.pxsecurity.co.uk and www.pxsoftware.co.za.

For purchasing information in Africa, visit www.kasperskyafrica.com, www.kasperskyangola.com, www.kasperskybotswana.com, www.kasperskymozambique.com, www.kasperskynamibia.com, www.kasperskysouthafrica.com, www.kasperskydrcongo.com,
www.kasperskyzimbabwe.com, www.kasperskyzambia.com, www.antivirusangola.com, www.antivirusbotswana.com, www.antivirusmozambique.com, www.antivirusnamibia.com, www.antivirussouthafrica.com, www.antivirusdrcongo.com, www.antiviruszimbabwe.com, and www.antiviruszambia.com.

Editorial contacts

Simon Campbell-Young
Phoenix Distribution
(+27) 21 487 4640
simon@phoenixsoftware.co.za