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Phoenix Distribution unveils new, interactive Web site

Phoenix Distribution, currently the leading value-added software and CES distributor across the African continent, has redesigned its Web site, making it easier to use for clients and partners alike.

The new www.phoenixdistribution.co.za Web site features several significant improvements, including a cleaner, streamlined design and detailed information on the different products in the Phoenix stable. Simon Campbell-Young, CEO of Phoenix Distribution, says the new Web site is more interactive, featuring information about the company's offerings across software publishing, localisation and distribution, and its partners across multiple territories.

Most notably, he says, the Web site will be integrated into the distributor's online ordering platform. "As the company that created the first multi-vendor software download store in South Africa, we have invested heavily in our online platform. The new Web site will integrate into our reseller portals to make ordering even easier, and to allow our retail and channel partners to access the information and stock they require at a click."

"Phoenix has always been synonymous with experienced staff and excellent service," says Campbell-Young, adding that the company wanted the Web site to offer its clients the same high-level, hassle-free experience.

"Phoenix has gone from strength to strength, and is growing at 65% per annum. We wanted to modernise and strengthen the Web site to reflect this, and showcase our award-winning brands, which include Kaspersky Lab, Beats by Dr Dre, Symantec, and most recently, Proctor & Gamble."

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Phoenix Distribution

Phoenix Distribution is currently the leading value-added distributor of software, accessories and peripherals across the African continent, covering software publishing, localisation and product distribution across multiple territories in multiple languages.

The business is segmented into two divisions, namely corporate software licensing and retail product distribution, and Phoenix Distribution dominates the consumer and SME security sectors through key brands which include: Norton/Symantec, AVG, Kaspersky and Bitdefender. Additional brands within the consumer-focused range include Microsoft software and peripherals, Beats by Dr Dre, Trendnet Wireless products, Monster Cables and mobile accessories.

The corporate licensing division sells volume licensing into the enterprise and SME reseller environments, as well as covering architecture and implementation. The ESD division delivers download content into all channels, including B2B and B2C.

The retail division delivers physical products into the retail environment, covering all mainstream ICT, CES, telco, lifestyle, fashion and sports outlets, as well as independents and online stores. This division delivers direct to outlets and or customers across sub-Saharan Africa.

Phoenix Distribution is growing at 70% per annum, with additional acceleration coming from development within the greater African marketplace, as well as the acquisition of significant high-end product lines within the enterprise arena. In addition, the company's UK business, PX Security, is firmly entrenched within the UK retail and SME reseller environments, shipping product through trusted distribution partners into mainstream retail outlets and direct engagement with B2B resellers. The UK operation publishes and distributes Bitdefender, Webroot and Avast.

Additional bespoke services offered to partners include electronic software distribution within the B2B and B2C environments, category management, training and end-to-end merchandising.

Phoenix Distribution, including the UK subsidiary PX Security, was recently acquired by First Technology Holdings.

For more information, visit www.phoenixsoftware.co.za, Www.pxsecurity.co.uk and www.pxsoftware.co.za.

For purchasing information in Africa, visit www.kasperskyafrica.com, www.kasperskyangola.com, www.kasperskybotswana.com, www.kasperskymozambique.com, www.kasperskynamibia.com, www.kasperskysouthafrica.com, www.kasperskydrcongo.com,
www.kasperskyzimbabwe.com, www.kasperskyzambia.com, www.antivirusangola.com, www.antivirusbotswana.com, www.antivirusmozambique.com, www.antivirusnamibia.com, www.antivirussouthafrica.com, www.antivirusdrcongo.com, www.antiviruszimbabwe.com , and www.antiviruszambia.com

Editorial contacts

Mia Andric
Exposure
mia@exposureunlimited.net