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Phoenix Distribution wins distribution rights to GFI Software

Phoenix Distribution, Africa's leading broad-based distributor of software, has won distribution rights to GFI Software, a global software company that builds affordable and easy-to-use IT solutions that enable businesses to discover, manage and secure their networks.

Simon Campbell-Young, CEO of Phoenix Distribution, says the partnership will boost GFI's presence in South Africa, and Africa in general. "We have set ourselves up with offices and warehouses strategically placed across the continent, and are able to reach customers across the region. We are ideally situated to help grow the brand in Africa."

He adds that GFI understands the challenges and opportunities faced by today's businesses, and with this in mind, aims to help them succeed by securing their networks and saving them time and money. Solutions to be distributed by Phoenix include Web and mail security, archiving, fax, networking and security software. "GFI builds powerful technologies to provide businesses with all the solutions needed to discover, manage and secure their IT environments, and Phoenix will distribute the full range of solutions," adds Campbell-Young.

He says the GFI range is a perfect addition to the Phoenix stable. "Currently, Phoenix covers software publishing, localisation and distribution across multiple territories in Africa, in multiple languages. GFI's best-in-class solutions will bring innovation, reliability and affordability to our African customers."

"We are pleased to welcome Phoenix Distribution as a GFI value-added distributor, as we look forward to growing our business in this dynamic region. GFI provides world-class award-winning solutions comprising communications and security platforms. With Phoenix's experience in the African market and their know-how in software distribution, we are confident that they are an excellent source of expertise for our products," says GFI's SVP of Global Sales, Johannes Kamleitner.

According to Campbell-Young, GFI's success speaks for itself. "The company has offices in the US (North Carolina and Florida), UK (London), Austria, Australia, Malta, Hong Kong and Romania. It also has partners across the globe, and through these partners, such as Phoenix, it provides localised customer services, and can pinpoint the big issues, spot emerging trends and provide business solutions ahead of the market."

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Phoenix Distribution

Phoenix Distribution is currently the leading value-added distributor of software, accessories and peripherals across the African continent, covering software publishing, localisation and product distribution across multiple territories in multiple languages.

The business is segmented into two divisions, namely corporate software licensing and retail product distribution, and Phoenix Distribution dominates the consumer and SME security sectors through key brands which include: Norton/Symantec, AVG, Kaspersky and Bitdefender. Additional brands within the consumer-focused range include Microsoft software and peripherals, Beats by Dr Dre, Trendnet Wireless products, Monster Cables and mobile accessories.

The corporate licensing division sells volume licensing into the enterprise and SME reseller environments, as well as covering architecture and implementation. The ESD division delivers download content into all channels, including B2B and B2C.

The retail division delivers physical product into the retail environment, covering all mainstream ICT, CES, telco, lifestyle, fashion and sports outlets, as well as independents and online stores. This division delivers direct to outlets and or customers across sub-Saharan Africa.

Phoenix Distribution is growing at 70% per annum, with additional acceleration coming from development within the greater African marketplace, as well as the acquisition of significant high-end product lines within the enterprise arena. In addition, the company's UK business, PX Security, is firmly entrenched within the UK retail and SME reseller environments, shipping product through trusted distribution partners into mainstream retail outlets and direct engagement with B2B resellers. The UK operation publishes and distributes Bitdefender, Webroot and Avast.

Additional bespoke services offered to partners include Electronic Software Distribution within the B2B and B2C environments, category management, training and end-to-end merchandising.

Phoenix Distribution, including the UK subsidiary PX Security, was recently acquired by First Technology Holdings.

For more information, visit www.phoenixsoftware.co.za, Www.pxsecurity.co.uk and www.pxsoftware.co.za.

For purchasing information in Africa, visit www.kasperskyafrica.com, www.kasperskyangola.com, www.kasperskybotswana.com, www.kasperskymozambique.com, www.kasperskynamibia.com, www.kasperskysouthafrica.com, www.kasperskydrcongo.com, www.kasperskyzimbabwe.com, www.kasperskyzambia.com, www.antivirusangola.com, www.antivirusbotswana.com, www.antivirusmozambique.com, www.antivirusnamibia.com, www.antivirussouthafrica.com, www.antivirusdrcongo.com, www.antiviruszimbabwe.com, and www.antiviruszambia.com

Editorial contacts

Mia Andric
Exposure
mia@exposureunlimited.net