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Phoenix scoops Kaspersky Lab Distributor of the Year, emerging markets

Phoenix Distribution, the leading software supplier and distributor in Africa, has been recognised as Kasperky Lab's 'Distributor of the Year' for emerging markets in 2014.

"Building a strong partner community is one of the key principles of Kaspersky Lab's strategy, and we are happy to see our partners' successes. Phoenix has been an excellent and hugely successful partner, and we are thrilled to recognise their contribution towards growing the Kaspersky Lab brand in the region and bringing cyber security to people," commented Riaan Badenhorst, Managing Director for Kaspersky Lab Africa.

Simon Campbell-Young, CEO of Phoenix Distribution, says the security industry is growing exponentially. "We work in a highly-competitive and extremely fast-paced sector, where delivering innovative products and excellent customer service is key. Phoenix is perfectly placed to help Kaspersky Lab succeed in the emerging markets, as we have a strong presence and the necessary expertise."

Phoenix Distribution was chosen from a number of partners in the emerging markets region, including Africa, Middle East, South America and Eastern Europe. "We are absolutely delighted to have been recognised by Kaspersky Lab for our support of their efforts in emerging markets," adds Campbell-Young. "It highlights our ability to address the security needs of our African customers, and boost sales in the region. We have worked closely with Kaspersky Lab to meet their targets, and grow their brand, and look forward to a long, successful and prosperous relationship with them."

Cambell-Young says Phoenix could not have won this award without the buy-in and support of its sales and support teams. "Our team has worked hand-in-hand with Kaspersky Lab, and it is in no small part to their high level of commitment and success that we have been awarded this honour."

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Phoenix Distribution

Phoenix Distribution is currently the leading value-added distributor of software, accessories and peripherals across the African continent, covering software publishing, localisation and product distribution across multiple territories in multiple languages.

The business is segmented into two divisions, namely corporate software licensing and retail product distribution, and Phoenix Distribution dominates the consumer and SME security sectors through key brands which include: Norton/Symantec, AVG, Kaspersky and Bitdefender. Additional brands within the consumer-focused range include, Microsoft software and peripherals, Beats by Dr Dre, Trendnet Wireless products, Monster Cables and mobile accessories.

The corporate licensing division sells volume licensing into the enterprise and SME reseller environments, as well as covering architecture and implementation. The ESD division delivers download content into all channels, including B2B and B2C.

The retail division delivers physical product into the retail environment, covering all mainstream ICT, CES, telco, lifestyle, fashion and sports outlets, as well as independents and online stores. This division delivers direct to outlets and or customers across sub-Saharan Africa.

Phoenix Distribution is growing at 70% per annum, with additional acceleration coming from development within the greater African marketplace, as well as the acquisition of significant high-end product lines within the enterprise arena. In addition, the company's UK business, PX Security, is firmly entrenched within the UK retail and SME reseller environments, shipping product through trusted distribution partners into mainstream retail outlets and direct engagement with B2B resellers. The UK operation publishes and distributes Bitdefender, Webroot and Avast.

Additional bespoke services offered to partners include electronic software distribution within the B2B and B2C environments, category management, training and end-to-end merchandising.

Phoenix Distribution, including the UK subsidiary PX Security, was recently acquired by First Technology Holdings.

For more information, visit www.phoenixsoftware.co.za, Www.pxsecurity.co.uk and www.pxsoftware.co.za.

For purchasing information in Africa, visit www.kasperskyafrica.com, www.kasperskyangola.com, www.kasperskybotswana.com, www.kasperskymozambique.com, www.kasperskynamibia.com, www.kasperskysouthafrica.com, www.kasperskydrcongo.com

www.kasperskyzimbabwe.com, www.kasperskyzambia.com, www.antivirusangola.com, www.antivirusbotswana.com, www.antivirusmozambique.com, www.antivirusnamibia.com, www.antivirussouthafrica.com, www.antivirusdrcongo.com, www.antiviruszimbabwe.com, and www.antiviruszambia.com

Editorial contacts

Mia Andric
Exposure
mia@exposureunlimited.net