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Phoenix Software wins distribution rights to Pinnacle Systems

Johannesburg, 26 Jun 2008

Phoenix Software has been appointed to distribute the full range of Pinnacle Systems products in South Africa, including the number one consumer video editing solution worldwide, Pinnacle Studio.

Pinnacle Systems, Inc, a wholly-owned subsidiary of Avid Technology, Inc, is an industry leader in providing a complete set of home video editing and TV viewing tools for the consumer market.

Phoenix Software will distribute its full range of Pinnacle System products, which includes such brands as Pinnacle Studio, Movie Box PCI/USB and Dazzle.

"This is a very exciting distributorship for us," says Jason Phillips, Sales Director, Phoenix Software. "It complements our existing range of consumer and professional products exceptionally well and we look forward to launching the new Pinnacle Studio Version 12 in the near future," continues Phillips.

"Phoenix is a young, dynamic and well respected company in the retail channel," says Jaco Laubscher, Country Manager, Pinnacle Systems. "We are very excited to get Phoenix Software on board as a distributor and are looking forward to substantial growth in this market segment."

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Phoenix Software

Phoenix Software is a software republishing business. Founded in September 1999, PS supplies a wide range of software products to distribution and retail partners. The company focuses on niche software that is aimed at vertical markets and has an ongoing mission to bring leading-edge products to the marketplace in a timely and professional manner, while offering excellent price/performance ratios. The company's product range includes titles from leading vendors such as Ability Office, Adobe, Aspyr Media, BitDefender, BluBox, BulkSMS, Corel, Cosmi Corporation, CyberLink, Feral Interactive, Individual Software, InterVideo, Iolo, ISL Light, Lavasoft Ad-Aware, Nero, Nova, O & O Software, Onspeed, Paragon Software, Parallels, PC Tools, Punch Software, Roxio, Shrink My Tunes, Sony Creative Software, Steganos, TonerSaver, Transparent Language, Ulead, Webroot, WinZip and X-oom. For additional information, please visit www.phoenixsoftware.co.za.

Pinnacle Systems, Inc

Pinnacle Systems, Inc, a wholly-owned subsidiary of Avid Technology, Inc, is an industry leader in providing a complete set of home video editing and TV viewing tools for the consumer market. The company's product lines including Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, and its flagship Pinnacle Studio line, cover the needs and requirements of any level of video storytellers or consumers who simply want to enjoy TV from their computer. Pinnacle Systems has received nine prestigious Emmy Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease. For more information, visit www.pinnaclesys.com.

Avid Technology, Inc

Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals - as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer system for motion picture editing. For more information about the company's Oscar, Grammy and Emmy award-winning products and services, visit www.avid.com.

Editorial contacts

Rebecca Warsop
Warstreet Marketing
(011) 233 8908
rebeccaw@warstreet.co.za
Jason Phillips
Phoenix Distribution
(083) 676 1385
Jason@phoenixsoftware.co.za