Two of South Africa oldest independent Software publishers, Pink Software and Accfin Software have announced a partnership to bring accounting and payroll products to the SOHO and SME markets.
With immediate effect Pink Software will market Accfins Speedpay Payroll software along side its TurboCASH Accounting package. Philip Copeman MD of Pink Software says, "The SME Payroll and Accounting markets are intertwined. Pink is facing a near monopoly in competing against Softline for these markets. We need allies and we are really pleased to have Accfin on our side. Accfin brings to us a 15 year history of expertise in the payroll business. Their Speedpay product has a proven track record and we are ready to market it at R 1000 cheaper than the next offering in the market. "
"The Accounting and Payroll markets are reaching saturation. Vendors are turning to ideas to extract further revenues from their customer bases. Recent years have seen software prices rise dramatically in the SME area. Both Accfin and Pink Software are South African companies focused exclusively on the local market. We want to show consumers that they do have a choice. Top quality, locally produced products are available at very competitive prices. SpeedPay will be sold at the same price as TurboCASH Accounting, R 1599".
Copeman says, " The management team of Accfin Software recently effected a management buyout from Integrity Software, which now has as a shareholder Softline. I am sure that Accfin will relish going into battle with their old masters. The Pink Accfin partnership will be actively seeking VARS and and Dealers in the accounting and financial consulting fraternity."
Mark Silberman, MD of Accfin Software, says, "As specialist developers of Payroll systems, we are pleased to have Pink take us to the retail and SOHO channel. Recent moves by SARS have made it a neccessity for small business to keep a payroll. Even members of CCs must now submit PAYE returns, effectively cancelling some provisional tax requirements. Speedpay sorts that problem out. Pink Software`s expertise and low cost, high volume selling strategies will help us to gain market share for our products. We will also be there to help users grow into bigger systems and to provide specialised payroll support. "
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