Italian tyre manufacturer, Pirelli has unveiled the Pirelli PZero app, which it claims is Formula One's first 2.0 app that brings motorsport to users' fingertips.
The app - now downloadable for free from iTunes - ensures that fans of the fastest championship in the world stay in constant touch with everything happening both on and off the racetrack.
PZero allows fans to share their passions and comment on the latest car and driver developments with friends via social networks.
Pirelli notes that, with just one touch, Formula One fans can create their own personalised screens, selecting real-time information sources such as online news, magazines and blogs as well as integrating their Twitter and Facebook profiles.
According to Pirelli, the PZero screen can be interactively combined with television images to follow races and the latest news from the track at any time, in any place, thanks to live news, films, Pirelli's 3D videos, interviews and comment.
Pirelli's app also offers exclusive content that reveals the secrets of the teams and drivers as well as the tyres - which are once more set to become a decisive factor in this year's championship.
The Pirelli PZero app also offers graphics with pre- and post-race data regarding pit stops, lap times and team strategies.
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