Pivotal Corporation, the leading provider of sensible customer relationship management (CRM) software, achieved leader placement on Gartner`s quadrant for mid-enterprise CRM, according to Gartner`s latest mid-enterprise magic quadrant research*.
Pivotal`s quadrant placement is the latest confirmation of the market momentum the company is achieving in the industry with its new corporate strategy, advanced software and innovative selling model.
Gartner conducted a rigorous evaluation of each mid-enterprise CRM vendor`s vision and ability to execute. Pivotal achieved leader placement on the `Gartner Magic Quadrant for CRM Suites for Mid-Enterprise Businesses`.
"Pivotal targets the high-end of the mid-enterprise and the low-end of the enterprise markets," according to the recent Gartner report authored by Joe Outlaw.
Pivotal`s market momentum is due in part to a significant technology partnership and go-to-market initiative with Microsoft Corp. According to Martin Hooper, Microsoft`s Director for Worldwide Strategic ISV Partners, "Pivotal`s success in the mid-enterprise CRM market is due in part to its ability to leverage the Microsoft .Net platform to help companies increase customer loyalty and revenues. Microsoft`s long-standing relationship with Pivotal, and Pivotal`s ongoing commitment to our .Net platform, will continue to provide a compelling CRM value proposition."
According to Thomas Barker: "AdvanceNet-Pivotal`s success in SA is due to Pivotal`s applicability for the mid-market. This latest report by Gartner is testimony to the strengths in functionality that Pivotal Solutions can offer this market segment."
Pivotal`s success in the market stems from its understanding and foresight of what is needed by mid-enterprises. Pivotal offers customers the opportunity to conduct thorough technology evaluations, `test-drive` its CRM software, and implement the software in results-driven, manageable phases.
According to Bo Manning, Pivotal`s President and CEO, this unique strategy has been very well received. "CRM buyers in our market need clear, tangible proof that a technology is right for their business. They can`t afford to take risks with their technology decisions. Pivotal has reduced the inherent risk of embarking on a new technology strategy by allowing buyers to conduct careful technical evaluations and test how the software will work with their users, in their business environment."
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Pivotal enables entrepreneurial companies to implement business solutions that span marketing, sales, service and support by optimising business processes, to gain customer acquisition, loyalty and revenue. AdvanceNet was appointed the Alliance Partner for sub-Saharan Africa for Pivotal`s customer relationship products in 1999.
AdvanceNet implemented the first Pivotal eRelationship site in SA. Pivotal currently has more than 1 400 customers worldwide, and is represented in more than 35 countries.
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