Plasma panels are going on a diet! They are becoming thinner and lighter, and these slimmer cutting-edge plasma TVs are attracting the attention from both design and techno-savvy customers alike.
In the front line of this `diet campaign` of plasma panel TVs is LG Electronics (LG), a leader in consumer electronics and mobile communications. LG is heading the industry by introducing several new model plasma panels with `Clear Filter` technology. Clear Filter is a single thin film placed in front of the plasma panel rather than a normal thick glass filter, and it is making plasma panels much slimmer.
Normally, a plasma TV has a thick glass filter in front of the plasma panel, which makes the plasma panel fat and causes reflection problems. However, LG succeeded to develop `Clear Filter` technology and is introducing new XGA models with Clear Filter in the 42-inch plasma, preparing even larger sized plasma TV categories.
Along with the `slimming effect`, with Clear Filter, LG`s plasma panels have also become lighter. Moreover, LG Clear Filter eliminates the common double image reflection that prevalently arises in plasma TVs with the glass filter. That is to say, Clear Filter considerably controls light reflection and makes images more vivid and realistic. Therefore, users of plasma panels with Clear Filter have considerable freedom to use the TV in a bright-room, compared to other conventional plasma TVs.
Following world-first technology including single scan and HD-DVR, with Clear Filter, LG is consolidating its global number one position in the plasma panel industry. LG took the position of the world`s largest maker in plasma panels in the first quarter by producing 730 000 panels.
Shethal Bedal, LG Electronics, Sales and Marketing Executive for Digital Display, said: "LG will lead the market for 40-inch or larger flat-panel TVs by maintaining our technology and strong competitiveness on cost. We will keep our spot as the number one plasma panel maker this year and become the largest plasma TV maker in 2007."
The global plasma TV demand is forecast to grow to 25 million units in 2010 from the current demand of 12 million units.
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LG Electronics, Inc (KSE: 06657.KS) is the world`s major forces and a technology innovator in electronics, information and communications products. The company has more than 70 000 employees working in 77 subsidiaries and marketing units in 39 countries around the world. LG Electronics is the world`s largest producer of CDMA handsets, DVD players, optical storage devices, air conditioners, canister vacuum cleaners and micro ovens. With total revenue of more than USD 35 billion (non-consolidated), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.
LG Electronics Digital Display Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including plasma TVs, LCD TVs and monitors, and HDTV (high-definition televisions).
LG Electronics` goal is to enable the intelligent networking of digital products that will make consumers` lives better than ever. For more information, please visit www.lge.com.
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