PPC Cement has partnered with Digital Solutions Group to deliver a mobile application designed and customised for those in the building and construction sectors.
"As a leader in the cement industry, PPC believes it is essential for every builder to have all the latest tools available at their disposal. This will enable them to work more efficiently and save money. We believe this app will do just this and enable every project that uses it to be successful," says Sibongile Mooko, PPC's GM of marketing services.
According to PPC Cement, the application provides many practical functions for professionals in the building or construction market and for home use, including a Quantity Calculator that enables users to accurately calculate the amount of cement needed to complete a job based on the dimensions the user inputs.
The application also includes a Weather Watch tool, which will advise on the best time of day to lay concrete or build based on the weather forecast and conditions, the company says.
It adds that the Weather Watch tool allows professional master builders to list several locations, where they may monitor weather conditions across all of their building sites, speeding up the decision-making process and prioritisation of jobs to be managed and completed.
Other functionalities include a complete product overview, store locator with Google-enabled maps and directions, and frequently asked questions.
Says Yaron Assabi, CEO and founder of Digital Solutions Group: "One of our specialities lies in finding the most appropriate mobile solution that will help a client mobilise their business, products or services towards an enhanced customer experience. The vision behind this application was to allow customers to engage with the PPC Cement brand in an immersive experience, while still offering them access to useful information and tools.
"This application will assist us in driving a stronger level of engagement with our customers and further cement our brand promise of giving you more cement per bag. We believe this app will effectively eliminate any potential mistakes or miscalculations, saving you both time and money," said Mooko.
"Though this is the launch phase, we have already begun planning exciting new additions and integrations for phase two, which will continue to promote a user-friendly experience. Also, we'll undertake regular mobile analytics and quality rating surveying to ensure PPC Cement remains customer-relevant while building on greater customer experiences," concludes Assabi.
The PPC App is already available for download on Google Play and the Apple App Store, and will be available on the BlackBerry App store from 15 June.
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