PQ Business Intelligence (PQBI), the centre for business intelligence and information delivery services in the PQ Africa group, has realigned its identity and service portfolio as the Customer-Oriented Applications (COA) division of the newly renamed Comparex Africa group.
Comparex Africa COA will build on the successes of PQBI in establishing the world`s leading business intelligence, data warehousing, analytic applications and information delivery brands, including Cognos, Ascential DataStage, WhiteLight Systems and Actuate, and extend its portfolio to include strategic IT service management and CRM solutions from Peregrine, the world`s foremost customer contact solutions vendor (formerly Remedy Corporation).
"Fused with PQBI`s extensive solutions base, the new division will incorporate business intelligence applications, advanced Web-based information delivery services, CRM, data warehousing, call centre and knowledge management functions and campaign management packages, offering customers a consolidated repository of services and a single point of contact for their customer business application requirements," says Comparex Africa COA managing executive Gavin Lipshitz. "Until now, our focus has been to help our clients find and deliver the right information to the right people in the right format to make better and faster business decisions and gain competitive advantage in their marketspace," he adds
"We`ve done this using a number of tools, including Cognos`s enterprise-strength business intelligence software, Actuate`s e.Reporting information delivery suite, WhiteLight`s analytic applications and Verity`s business portal engine. In other words, we`ve represented the full spectrum of structured and unstructured data tools for the enterprise, and we are now in the position to take the benefits of these tools from the back-office to the customer-facing divisions of the organisation.
"The biggest problems faced by companies today is managing and using information to benefit their customers and attract new customers to their services. Comparex Africa has long recognised the importance of COAs, the huge and growing demand in the market for customer contact solutions, and the synergies between them and the information delivery and analysis tools we`ve successfully taken to market as PQBI."
Lipshitz says these synergies will help the new division elevate Peregrine solutions to the same level achieved with PQBI`s long-standing partners, and it has dedicated significant resources to extending the value offered as a result to current and prospective customers.
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