To become - and remain - competitive in an increasingly globalised marketplace, South African companies must realise that customer relationships have to be refined, nurtured and in some cases re-invented as never before.
This is the view of Grant van der Wal, MD PQ Telesystems, a division of PQ Africa - one of the largest and most diversified Information and communication technology companies in South Africa.
PQ Telesystems is the main event sponsor and a key exhibitor at this year`s Call Centre Africa 2000. The company is dedicated to creating new and innovative ways for enterprises to interact and develop relationships with customers - over any channel, media language, currency, device and time.
The company`s exhibit at Call Centre Africa 2000 will spotlight innovative Customer Relationship Management (CRM) solutions from Avaya (formerly the Enterprise Networks group of Lucent Technologies), Point Information Systems, Apropos Technology, Remedy Corporation, Siebel and other vendors.
Van der Wal says visitors to the Expo will no doubt be impressed by the industry`s advances over the past year in the strategies, services, products and solutions associated with CRM.
"PQ Telesystems provides the technology for the design and implementation of solutions that span the entire customer interaction management spectrum - from voice switching systems through to complex customer interaction centres - using the most advanced integrated digital voice and data communications systems and CRM applications available in the world today.
"It`s all about finding, reaching, satisfying and retaining customers," he adds.

