Publishers have unique requirements in the world of content management in order to produce revenue streams from new media while retaining traditional print and newsroom application.
Stepping into this niche is Preditor - an enterprise CMS solution from Prefix Technologies that will launch in March 2007 after over 18 months of development with much fanfare as the power behind Creamer Media, one of South Africa's most respected publishers.
Preditor uniquely positions both new and established publishers to manage their existing print titles as well as new frontiers like the Web and mobile platforms from a single point.
It goes further by integrating management of the two key revenue models - subscriptions and advertising - providing for the first time a holistic, one-stop solution to an industry that is heavily burdened with disparate systems and duplication of work.
A tailored editorial management system allows a large team of writers and editors to contribute, source, store, collaborate and communicate on stories to be submitted to any number of publications for print, Web or mobile distribution. An intelligent, distributed database system then pushes the content at the required time to the relevant platform including the all-important Adobe InDesign product suite for sub-editing and layout.
"Preditor establishes Prefix Technologies as a leader in South African Web software development," comments director Sam Hutchinson. "With the launch of Creamer Media's entire range of publications using the system eminent and exciting possibilities already lined up, we're planning to make a significant contribution to the publishing sector with a CMS product built completely with their needs and processes in mind."
A cross-platform approach and utilising the latest in Web services and AJAX techniques has resulted in a rich user experience that really feels like a fully-functional application delivered through a Web browser.
"The journalists love it," says lead developer Graham Cherrington. "It's the first time they really have all the tools required right at their fingertips. We spent a lot of time optimising the interfaces to ensure ease-of-use and speed."
Preditor is the result of an evolution from over five years' experience in building Web-based solutions for online publishers. The Preditor suite fits snugly into the impressive range of CMS solutions provided by Prefix Technologies to the market, and is sure to find wide interest both in South Africa and abroad due to its focus on a demanding, specialist set of needs in the publishing sector.
Visit www.prefix.co.za for more information.
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