Prism Holdings, the JSE-listed leader in the provision of Trusted Transaction technologies and services, has appointed a new CEO to head its Asia Pacific operations.
This is in line with Prism`s focus on extending its footprint in the South-East Asia region so as to diversify its risk and minimise its exposure to any one technology or customer.
"Our new Asia Pacific CEO, Chin Kin Onn, has been charged with expanding our penetration across the entire region," says Alvin Els, CEO of Prism Holdings. Prism is currently a supplier of choice to, among others, Telekom Malaysia Bhd and its wireless subsidiary TM Touch, Petronas in Malaysia and Smart Communications Inc in the Philippines.
Chin, who has more than 10 years experience in the ICT industry - most recently as country manager for one of the world`s largest smart card companies, Gemplus in Malaysia - was a member of the PIKOM Council and chairman of the PIKOM Special Interest Group on Education.
He has been involved in the formulation and implementation of many smart card projects in both the private and public sectors in the ASEAN region.
Chin believes Prism is extremely well positioned to take advantage of the rollout of EMV-based (Europay, Mastercard and Visa) smart card solutions across the region as well as in the development of value-added 2.5G and 3G services. According to Chin, Prism is way ahead on the technology curve - particularly in the niche area of secure payment systems.
"EMV is huge in Malaysia and Taiwan, and many ASEAN countries are likely to follow soon. Other countries in the region, all of which are plagued by high levels of payment card and ATM fraud, are also starting to look at EMV as the best possible solution to this evil. There is no doubt that Prism is a leader is this arena," he says.
"In addition, Prism is devoting considerable R&D budget to GSM and next generation mobile standards and specifications - and the APAC region is where adoption of these technologies is growing exponentially. The networks are hungry for technologies that will enable them to offer customers innovative value-added services. Prism`s technology is likely to enable many of these services.
"Indeed, Prism`s ability to deliver individual products as well as end-to-end solutions that meet the customer`s precise needs is already widely respected in Malaysia and Philippines. While Prism Asia Pacific is based in Kuala Lumpur, I look forward to further promoting Prism`s capabilities throughout the region," Chin concludes.
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JSE-listed Prism Holdings Limited is a leader in the field of secure electronic transaction products, solutions and services. The group has a strong presence in SA and an established and expanding footprint across Africa and the Asia Pacific.
Prism has a proven track record in the delivery of secure electronic payment technologies and end-to-end solutions for the retail, utilities, banking, cellular and petroleum industries. The group has developed and implemented innovative payment-centric Intellectual Property that bridges the following technologies:
* Chip cards including SIM cards, financial smart cards and telephone cards.
* Point-of-sale frameworks, applications and devices.
* OEM transaction modules including PINpads, card readers and self-service terminals.
* Transaction security modules and servers.
* Payment servers, messaging gateways and value-added-services gateways.
* End-to-end secure electronic payment architectures for wired and wireless networks.
* Virtual Top Up and USAT solutions for mobile operators.
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