Pro-Formance Software stays with GoldMine

Pro-Formance Software, long-time GoldMine Solution Provider, has been appointed as a GoldMine Solutions Partner by GoldMine SA, part of JSE-listed Ixchange.

The appointment is the confirmation of the company`s existing status, as Pro-Formance has a long history with GoldMine Software, including being The local distributor for GoldMine prior to its acquisition by Ixchange.

Gary Duffin, sales director for Pro-Formance Software, says the company Was originally created to service the GoldMine customer-base in South Africa And has remained focussed on the GoldMine product since its days as a DOS program.

"Even in todays environment of fast moving companies with changing product-lines, Pro-Formance Software has been able to devote its energies to one main product and other complimentary products - like Microsoft`s BackOffice operating systems and Crystal Reports - that integrate with GoldMine. We have spent the last eight years as GoldMine resellers and support specialists because of the quality of the application; its ease of implementation and customisation; and specifically because of the excellent solutions it offers customers."

Commenting on the appointment, Stephen Buchalter, GoldMine SA`s channel account manager says: "The appointment of Pro-Formance Software reinforces our strategy of developing a strong reseller channel. We are only partnering with companies that have an understanding of the GoldMine product offerings and the impact that the software has on the CRM market. Pro-Formance Software have been resellers of the product for eight years and have the knowledge-base that we are looking for in our business partners".

Pro-Formance focuses on the small- to medium-sized markets, GoldMine`s target market, and provides customers with the whole range of IT services from sales and consulting, to the actual implementation, training and support. Duffin notes that South African companies have recognised the need to use customer relationship software to hold on to existing customers. "The cost of losing a customer and going out and finding a new one is far too high.

Products like GoldMine enable companies to take control of their existing customer-base, ensuring satisfied clients at all times," he says.

"GoldMine is the premier tool for managing companies` customers in the mid-market as it enables them to track each interaction and have a central point of control for project management, opportunity management, sales and marketing campaigns, and more," adds Duffin.

"One of the best features of GoldMine is its flexibility," says Duffin.

"It can function as a generic CRM tool, but it is easy to customise for almost any vertical business segment, from real estate to financial houses and distribution companies." With almost 400 GoldMine customers already making profitable use of the product, Pro-Formance Software is set to take the latest Web-enabled version 5.0, as well as GoldMine FrontOffice, to existing and new customers with the expertise gained from eight years of experience.