The impact of the 2010 Fifa Soccer World Cup on business is a concern for many corporate managers in the country. The games and associated organisation are so vast and complex, it is uncertain what the operational and financial impact will be on local companies.
This is according to Louise Theunissen, GM of consulting services at ContinuitySA, who adds that the company has unveiled a Continuity2010 Web portal, designed to assist businesses in preparing for the Soccer World Cup.
ContinuitySA says the portal acts as a data bank of information, reports, and case studies, with the intent of empowering businesses in the proactive planning for the 2010 World Cup.
Theunissen notes that the subscription-based Web site highlights many of the business risks organisations may face ahead of and during the event, helping them to prepare for any disruptions that could prevent normal business operations.
Risks abound
According to Theunissen, some of the risks businesses may face include access control, transportation, lack of employee motivation, power and other utility outages, as well as the increased risk of pandemics with the massive influx of foreign people visiting for the duration of the 2010 World Cup.
“ContinuitySA will remain in constant contact with all those directly and indirectly involved in the 2010 World Cup to ensure we are continuously aware of any changes to the status quo and can communicate potential changes in business risks as they arise,” adds Theunissen.
“The unfortunate reality is we don't know what will occur during the event; hopefully it will be plain sailing and highly entertaining, but business leaders can't rest the smooth running of their organisations on hope alone,” stresses Theunissen.
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