Panasonic has consolidated its lead in the business communications market by launching the brand`s seventh generation Professional Series plasma display panels on the local market in January 2005.
Heading-up the new, five-model range is the 65-inch Panasonic TH-65PHD7UY - one of the most impressive plasma display panels on the market and the ideal platform for an eye-catching, super-sized vertical or horizontal display, from a building lobby or boardroom to an exhibit hall.
The other four variants include two high definition (HD) panels, namely the 50-inch TH-50PHD7UY and the 42-inch TH-42PHD7U; and two standard definition (SD) panels, known as the 42-inch TH-42PWD7UY and the 37-inch TH-37PWD7UY respectively.
All five models boast Panasonic`s phenomenal image quality, high contrast (4000:1 on SD models and 3000:1 on HD units) and multi-slot functionality. Each new model is equipped with Dual Picture that combines any two AV signals and displays them in three different modes (two picture-in-picture and one picture-out-picture modes); a Digital Zoom to enlarge a portion of an image up to four times normal size and display it full screen; and a built-in video wall processor that enables up to 4 X 4 multi-screen configuration. In other words, sixteen 65-inch TH-65PHD7UYs can be configured to create a massive 260-inch diagonal display.
The panels come equipped with multifunction slots where a variety of optional IT networking or AV input boards could be added or exchanged to customise the units for specific applications. They can display diverse formats, including 1080p 24p/24sf, 1080i 50/60, 720p 50/60, 480 p/i and 576 p/i; and offer support for VGA, SVGA, XGA, SXGA and UXGA resolution. The units also incorporate an array of advanced technologies that collectively deliver better picture quality and improved service life, including:
* Real Black Drive System and Deep Black Filter;
* Super Real Gamma System;
* Adaptive Automatic Gain Control (AGC), which increases contrast while maintaining a high S/N ratio;
* Motion Picture Disturbance (MPD) Noise Reduction;
* 3D Colour Management, which provides finer, independent control and correction of hue, saturation and brightness;
* Active Interlace/Progressive (I/P) Conversion, which reduces interlace-to- progressive conversion noise;
* An improved Multi-facet Asymmetrical Configuration Hyper-pixel (MACH) panel, featuring a bounded cell structure and new phosphor material, which improves the unit`s service life to 60 000 hours while boosting peak brightness by more than 10% (compared to prior models) and increasing the resistance to static-image burn-in to the same level as CRT displays; and
* Contrast Automatic Tracking System (CATS), which senses ambient lighting conditions and adjusts brightness and gradation accordingly.
"The Professional Series plasma displays can be mounted vertically or horizontally and are ideal as updateable digital signage or for an endless array of multimedia applications," says Keith Stanton, Group Product and Sales Manager: IT and Presentation Products, adding that the panels are ultra-thin, yet offer a wide viewing angle of more than 160 degrees. They also have "menu" and "enter" buttons on the front panel, which allow users to control on-screen display functions without the remote control device.
"The versatility and functionality of the range, together with the clarity of the displayed image, equips the Professional Series to take display applications to new heights," says Stanton. "We are confident that all of the news models will do well, with the HD models offering the capacity to deliver stunning high definition content for retail, point-of-sale and advertising environments as well as for museums, conventions, entertainment venues, education and corporate uses."


