Morris Communications, a leading US publisher of newspapers, books and magazines, has chosen Ascential Sotware`s DataStage XE enterprise data integration solution to drive creation of its first enterprise-wide business information resource bank.
"We have 11 divisions, a diverse portfolio of broadcast, print and online media services and thousands of customer touch points recorded in various finance, circulation, and purchasing applications each day," says Steve Stone, chief financial officer and VP, newspaper division, for Morris Communications.
"Ascential`s technology will enable us to consolidate this information quickly across applications and address data quality issues so we can rapidly deliver integrated information into our enterprise decision support system. We look forward to using DataStage XE as a scalable rapid deployment data integration solution to help us achieve a rapid return on investment on our data warehouse project."
Morris Communications is deploying DataStage XE as the foundation for its Shared Technology And Resource (STAR) project. The STAR project is a company-wide business information platform that has been designed to improve customer service and reduce operational costs in key areas, including direct and indirect materials, cross-divisional shared functions such as human resources and finance, and core business functions such as circulation and advertising.
"With a large subscriber base and a strong product portfolio marketed across a variety of media outlets, Morris Communications is ideally positioned to benefit from an end-to-end data integration approach that allows them to gain insight into their customers and capitalise on that institutional knowledge," says Julian Field, GM for Ascential Software South Africa.
"Enterprise data integration is central to allowing media and communication companies to transform existing corporate IT systems into information resources that can reveal new insight into what customers want and how those services can be delivered more cost-effectively and profitably."
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