Pure Storage showcased a range of disruptive new flash storage solutions to the local market at the Johannesburg leg of its 'Pure Live' global roadshow in June.
The flash storage specialist announced that innovations coming to the South African market this year included flash for the SME market and the FlashBlade expandable storage platform for unstructured big data.
Pure Storage senior product marketing manager Juan Novella said: "2016 is a very good year for flash. This year, the cost of flash is dropping below the cost of disk, so now it is available to just about anyone." This, he said, positioned all businesses, from SMEs through to large enterprises, to harness the power of flash.
Novella noted that Pure Storage stood out in the market by remaining innovative across the board: "Everything we do is started from scratch, so we bring to market truly flash-optimised solutions. In addition to innovating on technology, we disrupt and innovate in terms of user experience and simplicity too - from enabling storage management from your mobile device through to enhancing our Evergreen storage model for extended value."
He announced: "We are now in the process of launching FlashBlade, an ambitious three-year development project that is now being tested by select customers. This promises to bring to customers new opportunities to harness the power of unstructured big data."
Pure Storage FlashBlade is an all-flash elastic scale-out system that delivers all-flash performance to multi-petabyte-scale data sets at economics of less than $1/GB usable. Together, Pure Storage FlashBlade and the Pure Storage FlashArray will form a complete platform for organisations to build their all-flash cloud. "We feel this brings tremendous innovation to market, delivering a new way for customers to harness unstructured big data," he said.
For mid-sized organisations looking for storage, the landscape may appear confusing, with customers forced to make trade-off in their choices, Novella said. Meeting their need for an affordable, simple and reliable system, the new Pure Storage FlashArray//m10 delivers all-flash storage starting at less than $50,000. "This is not a watered down enterprise product," he noted. "It is the same technology the big boys use, but at an accessible price." FlashArray//m10, the newest addition to the FlashArray//m family, provides simple and reliable storage to flash-enable business critical applications, accelerate virtual desktop deployments, and consolidate applications on an internal cloud built on all-flash.
FlashStack Mini, an affordable converged infrastructure offering, combines the FlashArray//m10 with Cisco UCS servers and networking, as well as virtualisation software offerings from either Microsoft or VMware for an all-flash, on-premises cloud that "sits under your desk", Novella said.
Pure Storage's significant R&D investment would mean continued innovation coming to market. "Pure Storage is all about celebrating what's possible," Novella said.
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